Practitioner-grade guides on privacy analytics, GA alternatives, GDPR compliance, and minimalist measurement.
Search for “ecommerce metrics to track” and you’ll find articles listing 30, 40, even 70 different KPIs. It’s overwhelming. And frankly, it’s counterproductive. Here’s the truth most analytics…
The 12-metric web analytics checklist Track these 12 metrics, ignore the rest. Most websites need fewer than seven, but the full 12 covers content, ecommerce, and SaaS use…
30-second answer Rybbit is an open-source AGPL cookieless web analytics tool with session replay, real-time visitors, Web Vitals, and a $19/mo Pro tier. EU-hosted, ~6KB tracker, modern UI.…
Privacy-first analytics has gone mainstream. Two names you’ll hear a lot are Plausible and Fathom. Both promise lightweight scripts, cookieless tracking, and GDPR-friendly reporting—without the bloat of legacy…
30-second answer Time on site is the average duration of a visitor’s session on your website — typically calculated as the gap between the first pageview and the…
If your dashboard dips in July or spikes in November, you’re not “broken”—you’re probably seasonal. The real job isn’t to stop seasonality; it’s to separate normal waves from…
Middle-of-funnel (MoFu) content—comparison guides, case studies, webinars, “how to choose” pieces—rarely triggers the purchase today. Its value appears days or weeks later, often on a different device and…
Agencies live and die by two things: results and reputation. Internally, that translates to how effectively teams deliver work—and how respectfully leaders treat the people doing it. Team…
Looking for tool recommendations? If you came here looking for GDPR-compliant analytics alternatives rather than a primer on the regulation itself, see our curated list of 12 GDPR-verified…
If your reports make sense only to analysts, you’re leaving value on the table. Executives don’t need SQL—they need signal: what changed, why it matters, and what you…
Redesigns are expensive—and risky. Before you change layouts, colors, or IA, ask a simpler question: Is our current design helping users do what they came to do? The…
SaaS growth is won (or lost) in the spaces between touchpoints: the moments from ad click to trial signup, from first “aha” to the first invoice, from a…