Practitioner-grade guides on privacy analytics, GA alternatives, GDPR compliance, and minimalist measurement.
Privacy-first analytics has gone mainstream. Two names you’ll hear a lot are Plausible and Fathom. Both promise lightweight scripts, cookieless tracking, and GDPR-friendly reporting—without the bloat of legacy…
30-second answer Time on site is the average duration of a visitor’s session on your website — typically calculated as the gap between the first pageview and the…
If your dashboard dips in July or spikes in November, you’re not “broken”—you’re probably seasonal. The real job isn’t to stop seasonality; it’s to separate normal waves from…
Middle-of-funnel (MoFu) content—comparison guides, case studies, webinars, “how to choose” pieces—rarely triggers the purchase today. Its value appears days or weeks later, often on a different device and…
Agencies live and die by two things: results and reputation. Internally, that translates to how effectively teams deliver work—and how respectfully leaders treat the people doing it. Team…
Looking for tool recommendations? If you came here looking for GDPR-compliant analytics alternatives rather than a primer on the regulation itself, see our curated list of 12 GDPR-verified…
If your reports make sense only to analysts, you’re leaving value on the table. Executives don’t need SQL—they need signal: what changed, why it matters, and what you…
Redesigns are expensive—and risky. Before you change layouts, colors, or IA, ask a simpler question: Is our current design helping users do what they came to do? The…
When a “single customer” reads your email on a phone, compares prices on a laptop, then buys from a tablet, your analytics sees three device IDs—not one person.…
SaaS growth is won (or lost) in the spaces between touchpoints: the moments from ad click to trial signup, from first “aha” to the first invoice, from a…
The Shift Towards Tracking Without Cookies Picture this: we’re at a late-evening analytics meetup, coffee in one hand, hoodie with a “#GDPRwarrior” patch, swapping horror stories about client…
Why Privacy-Friendly Analytics Matters More Than Ever Let’s get one thing straight: people hate being watched. You feel it too, don’t you? That uncanny sense when ads follow…