Practitioner-grade guides on privacy analytics, GA alternatives, GDPR compliance, and minimalist measurement.
Privacy regulations are tightening worldwide. Fines are growing. And visitors increasingly expect websites to respect their data. However, most website owners still rely on analytics tools that were…
30-second answer To reduce cookie consent banner bounce rate: (1) switch to cookieless analytics and remove the banner entirely if you operate outside DE/IT, (2) move the banner…
Google Analytics has dominated website tracking for nearly two decades. However, GA4’s complexity, privacy concerns, and data sampling issues have pushed many website owners to seek alternatives. If…
Real-time analytics dashboards look impressive. Watching visitor counts tick up, seeing pageviews stream in live, monitoring your traffic second by second—it feels like you’re in control. Like you’re…
Search for “ecommerce metrics to track” and you’ll find articles listing 30, 40, even 70 different KPIs. It’s overwhelming. And frankly, it’s counterproductive. Here’s the truth most analytics…
The 12-metric web analytics checklist Track these 12 metrics, ignore the rest. Most websites need fewer than seven, but the full 12 covers content, ecommerce, and SaaS use…
30-second answer Rybbit is an open-source AGPL cookieless web analytics tool with session replay, real-time visitors, Web Vitals, and a $19/mo Pro tier. EU-hosted, ~6KB tracker, modern UI.…
Privacy-first analytics has gone mainstream. Two names you’ll hear a lot are Plausible and Fathom. Both promise lightweight scripts, cookieless tracking, and GDPR-friendly reporting—without the bloat of legacy…
30-second answer Time on site is the average duration of a visitor’s session on your website — typically calculated as the gap between the first pageview and the…
If your dashboard dips in July or spikes in November, you’re not “broken”—you’re probably seasonal. The real job isn’t to stop seasonality; it’s to separate normal waves from…
Middle-of-funnel (MoFu) content—comparison guides, case studies, webinars, “how to choose” pieces—rarely triggers the purchase today. Its value appears days or weeks later, often on a different device and…
Agencies live and die by two things: results and reputation. Internally, that translates to how effectively teams deliver work—and how respectfully leaders treat the people doing it. Team…