Practitioner-grade guides on privacy analytics, GA alternatives, GDPR compliance, and minimalist measurement.
Cross-device identity used to be a solved problem. Ad networks dropped a third-party cookie on every site you visited, stitched the cookie IDs into a graph, and decided…
If you run a small site or an indie project, you probably don’t need a heavyweight analytics platform. You need to know how many people landed on a…
Every six months a fresh wave of LinkedIn posts declares server-side tracking the only sane way to collect data. The implication is that everyone still firing tags from…
Simple Analytics has built its entire identity around one promise: you should not have to think about analytics. No dashboards full of dials you will never touch, no…
Walk through ten random European websites and you will find ten cookie banners. Walk through the same ten and ask the operators why they have one, and at…
If you’ve spent any time staring at a GA4 dashboard, you’ve probably wondered what “engagement rate” actually measures. The number sits there next to your sessions and users,…
You can host your own analytics platform on a $6 VPS in less time than it takes to drink a coffee. Umami runs on a single Docker container…
If you run a website that serves European visitors, the line between strictly necessary cookies vs analytics cookies is not a stylistic choice for your banner copy. It…
People type “how to check website traffic” into Google for two completely different reasons. Either they want to know how much traffic their own site is getting, or…
The decision to leave Google Analytics 4 rarely happens overnight. It’s usually a slow accumulation of small frustrations: a UI you can’t navigate without a tutorial, a consent…
Most discussions about “first-party tracking” collapse two different things into one phrase. There’s first-party data, which describes whose servers a request hits. And there’s the cookieless posture, which…
Cookie banners were sold to us as a compliance fix. In practice, they have become one of the most expensive UX patterns on the modern web. I have…