Practitioner-grade guides on privacy analytics, GA alternatives, GDPR compliance, and minimalist measurement.
Cookieless analytics measures traffic without device identifiers. Here's how it works, what GDPR really requires, and how to pick a platform.
The self-hosted analytics tools worth running come down to six: GoatCounter, Umami, Plausible Community Edition, Matomo, Ackee, and Counter.dev. They all run privacy-first web analytics on hardware you…
A cookie banner A/B test breaks in a way ordinary split tests don’t: the thing you’re testing decides whether your measurement tool is allowed to run at all.…
A cookieless analytics stack isn’t one tool pretending to be Google Analytics. It’s seven layers, each answering a different question, and none of them writing an identifier to…
Matomo is the most complete open-source analytics platform you can run, and that’s exactly why people start hunting for a Matomo alternative. The feature list that makes it…
Server logs analytics means parsing the access log your web server already writes — one line per request — instead of running a script in the visitor’s browser.…
SaaS analytics privacy is decided by what you put inside an event, not by which vendor’s logo sits on your dashboard. A self-hosted tool fed raw email addresses…
Funnel analytics without cookies works — but only inside whatever identification window your tool gives you, and that window is shorter than most teams assume. A cookieless tool…
I ran Lighthouse five times each against eight identical pages — one with no tracking at all, seven with a different analytics script in the head. Every page…
Cookie Consent Mode v2 is Google’s workaround for the fact that most European visitors say no. Instead of blocking its tags outright when consent is denied, Google fires…
Heatmaps and session recordings are the privacy-analytics question that doesn’t have a clean answer. Page-level analytics (where users go) cleanly survives in cookieless form. Behavioural analytics (what users…
“Google Analytics is free.” That’s been the marketing line for two decades, and it’s still mostly true. But “mostly” hides a lot of asterisks, and in 2026 the…