Practitioner-grade guides on privacy analytics, GA alternatives, GDPR compliance, and minimalist measurement.
If you’ve spent any time staring at a GA4 dashboard, you’ve probably wondered what “engagement rate” actually measures. The number sits there next to your sessions and users,…
You can host your own analytics platform on a $6 VPS in less time than it takes to drink a coffee. Umami runs on a single Docker container…
If you run a website that serves European visitors, the line between strictly necessary cookies vs analytics cookies is not a stylistic choice for your banner copy. It…
People type “how to check website traffic” into Google for two completely different reasons. Either they want to know how much traffic their own site is getting, or…
The decision to leave Google Analytics 4 rarely happens overnight. It’s usually a slow accumulation of small frustrations: a UI you can’t navigate without a tutorial, a consent…
Most discussions about “first-party tracking” collapse two different things into one phrase. There’s first-party data, which describes whose servers a request hits. And there’s the cookieless posture, which…
Cookie banners were sold to us as a compliance fix. In practice, they have become one of the most expensive UX patterns on the modern web. I have…
Matomo has been around longer than most analytics tools you’ve heard of. It started in 2007 as Piwik, rebranded to Matomo in 2018 to avoid trademark friction, and…
If you run a website, your analytics setup probably handles more personal data than you think. The line between “anonymous traffic numbers” and “personally identifiable information” gets crossed…
If you run a website that gets traffic from both Europe and California, you’ve probably noticed your cookie banner doing two contradictory things at once. It blocks scripts…
Plausible Analytics has spent the last few years quietly eating into Google Analytics market share among privacy-conscious site owners. The pitch is simple: a sub-1KB script, no cookies,…
Most small business owners drown in analytics dashboards they never asked for. Google Analytics throws 200+ reports at you, and the result is predictable: analysis paralysis. However, web…