Practitioner-grade guides on privacy analytics, GA alternatives, GDPR compliance, and minimalist measurement.
Matomo has been around longer than most analytics tools you’ve heard of. It started in 2007 as Piwik, rebranded to Matomo in 2018 to avoid trademark friction, and…
If you run a website, your analytics setup probably handles more personal data than you think. The line between “anonymous traffic numbers” and “personally identifiable information” gets crossed…
If you run a website that gets traffic from both Europe and California, you’ve probably noticed your cookie banner doing two contradictory things at once. It blocks scripts…
Plausible Analytics has spent the last few years quietly eating into Google Analytics market share among privacy-conscious site owners. The pitch is simple: a sub-1KB script, no cookies,…
Most small business owners drown in analytics dashboards they never asked for. Google Analytics throws 200+ reports at you, and the result is predictable: analysis paralysis. However, web…
Privacy regulations are tightening worldwide. Fines are growing. And visitors increasingly expect websites to respect their data. However, most website owners still rely on analytics tools that were…
30-second answer To reduce cookie consent banner bounce rate: (1) switch to cookieless analytics and remove the banner entirely if you operate outside DE/IT, (2) move the banner…
Google Analytics has dominated website tracking for nearly two decades. However, GA4’s complexity, privacy concerns, and data sampling issues have pushed many website owners to seek alternatives. If…
Real-time analytics dashboards look impressive. Watching visitor counts tick up, seeing pageviews stream in live, monitoring your traffic second by second—it feels like you’re in control. Like you’re…
Search for “ecommerce metrics to track” and you’ll find articles listing 30, 40, even 70 different KPIs. It’s overwhelming. And frankly, it’s counterproductive. Here’s the truth most analytics…
The 12-metric web analytics checklist Track these 12 metrics, ignore the rest. Most websites need fewer than seven, but the full 12 covers content, ecommerce, and SaaS use…
30-second answer Rybbit is an open-source AGPL cookieless web analytics tool with session replay, real-time visitors, Web Vitals, and a $19/mo Pro tier. EU-hosted, ~6KB tracker, modern UI.…