Practitioner-grade guides on privacy analytics, GA alternatives, GDPR compliance, and minimalist measurement.
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Heatmaps and session recordings are the privacy-analytics question that doesn’t have a clean answer. Page-level analytics (where users go) cleanly survives in cookieless form. Behavioural analytics (what users…
“Google Analytics is free.” That’s been the marketing line for two decades, and it’s still mostly true. But “mostly” hides a lot of asterisks, and in 2026 the…
“Should I self-host my analytics?” is one of the most asked, least usefully answered questions in the privacy-analytics space. The honest answer depends on roughly six things, none…
Cookie banners cost you traffic. Full-screen modals can knock 12 to 18% off first-session engagement on average, and the worst implementations push that figure past 25%. The data…
If you have spent more than ten minutes looking at privacy-friendly analytics, Fathom is one of the first names you run into. It sits in a strange spot…
Cross-device identity used to be a solved problem. Ad networks dropped a third-party cookie on every site you visited, stitched the cookie IDs into a graph, and decided…
If you run a small site or an indie project, you probably don’t need a heavyweight analytics platform. You need to know how many people landed on a…
Every six months a fresh wave of LinkedIn posts declares server-side tracking the only sane way to collect data. The implication is that everyone still firing tags from…
Simple Analytics has built its entire identity around one promise: you should not have to think about analytics. No dashboards full of dials you will never touch, no…
Walk through ten random European websites and you will find ten cookie banners. Walk through the same ten and ask the operators why they have one, and at…