Simple Analytics
No-cookie analytics with AI-powered insights
- HQ🇳🇱 Netherlands
- Founded2018
- LicenseProprietary (closed-source SaaS)
- ReferenceRead full review
Two privacy-first web analytics tools, compared side-by-side on the same axes. Data is descriptive — no rankings, no editorial winners.
No-cookie analytics with AI-powered insights
Hosted analytics priced on pageviews alone — all features and unlimited sites on every paid plan
Five facts that most often qualify or disqualify a tool early.
| Simple Analytics | Statable | |
|---|---|---|
| Price floor | Free | $9/mo |
| Free tier | Yes | No |
| Hosting model | SaaS only | SaaS only |
| Data residency | EU | EU |
| Cookieless | Yes | Yes |
Frameworks claimed and sub-processors disclosed under DPA.
| Framework | Simple Analytics | Statable |
|---|---|---|
| GDPR | Held | Held |
| CCPA | Held | Not held |
| UK PECR | Held | Not held |
| SOC 2 Type II | Not held | Not held |
| ISO 27001 | Not held | Not held |
| HIPAA | Not held | Not held |
Cheapest published plan from each vendor that covers the listed pageview volume. Retrieved May 1, 2026.
| Traffic | Simple Analytics | Statable |
|---|---|---|
| 10k pv/mo | $15/moSimple | $9/moPaid |
| 100k pv/mo | Custom — contact sales | $19/moPaid |
| 500k pv/mo | Custom — contact sales | $49/moPaid |
| 1M pv/mo | Custom — contact sales | $69/moPaid |
Volumes between tiers follow each vendor's published pricing model. "Custom" indicates the vendor does not publish a price for that volume on their pricing page.
All 38 verified checks across 4 categories.
| Feature | Simple Analytics | Statable |
|---|---|---|
| Pageviews & visitors | Yes Pageviews + visitors |
Yes Pageviews + unique visitors |
| Live visitor count | No Last 5-min view instead |
Yes Live Users widget; fetches on page load |
| Top pages report | Yes By visitors/views |
Yes Top pages report |
| Top referrers | Yes Referrer + UTM |
Yes Top sources report |
| UTM campaign tracking | Yes Source/medium/campaign |
Yes UTM breakdown in traffic sources |
| Country & city breakdown | Partial Country-level only; city-level not exposed (privacy by design) |
Yes Country & city breakdown |
| Device, browser, OS | Yes Device + browser |
Yes Device, browser, OS |
| Bounce / engagement | No By design |
Yes Bounce rate in dashboard |
| Time on site | No By design |
Yes Visit duration |
| Custom events | Yes sa_event() JS API + auto-events.js for downloads/outbound/mailto |
Yes JavaScript API + HTML attributes; all paid plans |
| Goals / conversions | Yes Goals dashboard with histograms; URL pattern + custom event matching |
Yes Goals with conversion rate; all paid plans |
| Funnels | No No funnel feature; goals dashboard but no multi-step funnel reports |
Yes All paid plans |
| Outbound link tracking | Yes Auto via data-attribute |
No No auto-tagging; possible via HTML-attribute events |
| File download tracking | Yes Auto via data-attribute |
No No auto-tagging; possible via custom events |
| 404 / error tracking | No No native 404 report |
No |
| Feature | Simple Analytics | Statable |
|---|---|---|
| Cookieless by default | Yes Truly cookieless: no cookies, no localStorage, no fingerprinting; referrer-based unique-visit detection (no salted hash) |
Yes No cookies, no persistent identifiers; visitor ID changes daily |
| No personal data collected | Yes IPs are dropped entirely (not just anonymized); no fingerprinting, no User-Agent stored verbatim |
No Pseudonymous visitor ID; raw IP never stored |
| GDPR-compliant out of the box | Yes Vendor claims "no cookie banner needed" — argues GDPR scope does not apply (no PII collected) |
Yes Cookieless — no consent banner needed for analytics alone |
| Data hosted in EU | Yes Worldstream + Leaseweb (NL) + Bunny CDN (Slovenia) — encrypted at rest, only SA holds keys |
Yes Netherlands servers + Bunny CDN (Slovenia) |
| Data hosted in US | No EU-only — no US data residency option |
No EU-only |
| Self-hostable | No SaaS only |
No Cloud only |
| Open source | No Closed-source SaaS |
No Closed source |
| Data retention period | Configurable Simple plan: 3 yr · Team: 5 yr · 90-day permanent purge after account deletion |
— |
| Bot & spam filtering | Yes Honored by default; opt-out via data-collect-dnt="true" attribute |
Yes Bot filtering — see data-quality docs |
| Feature | Simple Analytics | Statable |
|---|---|---|
| Script weight (KB) | 3 Async, "heavily compressed"; vendor states 3 KB |
2.5 gzipped |
| Single-snippet install | Yes Single async <script> tag in <head>; SPA-aware auto-detection |
Yes Single script tag |
| WordPress plugin | Yes Official WP plugin documented under Integrations |
No Install via snippet or Google Tag Manager |
| Proxy / first-party domain | Yes Custom domain proxy via CNAME (scripts. + queue.) bypasses ad-blockers |
— |
| Public API | Yes Stats API + Export API (raw rows) + Admin API |
No JavaScript event API; no public stats API documented |
| Data export (CSV/JSON) | Yes CSV |
— |
| Google Search Console connector | No No native GSC connector; export to Looker Studio + Power BI available |
Yes Google Search Console integration |
| Email digests | Yes Email reports (daily/weekly/monthly) |
— |
| Slack / webhook alerts | Partial Webhook configurable; no native Slack integration documented |
— |
| Public shareable dashboard | Yes Mini-websites + embeddable charts |
Yes Public share link |
| Feature | Simple Analytics | Statable |
|---|---|---|
| Free tier exists | Yes Free tier (5 sites, 1 user, fair-use cap) + 14-day trial on paid plans |
No Free only for .edu and GitHub/GitLab Pages; 30-day trial otherwise |
| Entry price ($/mo) | 15 Simple plan: 20k datapoints/mo, 10 sites, 1 user, 3-yr retention |
9 10k pageviews/mo — all features, unlimited sites |
| Price at 100k pageviews | — Datapoint-based pricing — vendor doesn't publish a 100k-pageview tier benchmark |
19 Same feature set as entry plan |
| Unlimited sites on entry plan | Partial 5 sites Free · 10 sites Simple · 20 sites Team |
Yes All paid plans |
Axes where the two tools take materially different approaches. Each paragraph describes both vendors in parallel structure.
Simple Analytics starts at $0/mo and reaches $59/mo at 100k pageviews. Statable starts at $9/mo and reaches $19/mo at the same volume. Both vendors publish per-tier pricing on their public pages.
Simple Analytics is licensed under Proprietary (closed-source SaaS) and is not available for self-hosting. Statable is licensed under Closed-source SaaS and is not available for self-hosting.
Simple Analytics data residency: EU. Schrems II posture: eu only no transfer. Statable data residency: EU. Schrems II posture: eu only no transfer.
Simple Analytics uses none first party for visitor uniqueness. Statable uses not specified. Both mechanisms operate without setting cookies on the visitor's browser.
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