Plausible
Privacy-first GA alternative, EU-hosted, simple dashboard
- HQ🇪🇪 Estonia
- Founded2018
- LicenseAGPL-3.0
- ReferenceRead full review
Two privacy-first web analytics tools, compared side-by-side on the same axes. Data is descriptive — no rankings, no editorial winners.
Privacy-first GA alternative, EU-hosted, simple dashboard
No-cookie analytics with AI-powered insights
Three concrete frames to decide. Not a winner — a fit check.
You want the cheapest entry point at $9/mo with a Stats API included. Simple Analytics starts at $19/mo.
You want AGPL-licensed source on GitHub. Plausible is real open-source — Simple Analytics is closed.
You're EU-based and want Estonian incorporation + Hetzner DE hosting (clean Schrems II posture).
You want AI Insights — natural-language queries against your traffic. Plausible doesn't ship this.
You're Dutch or want a Dutch BV on the contract. Simple Analytics is NL-incorporated.
You want absolute minimalism. Simple Analytics is even more pared-down than Plausible — fewer features, and that's the selling point.
You need self-host. Plausible CE is self-hostable; Simple Analytics is not. If self-host is non-negotiable, pick Plausible.
You need real attribution depth. Both are flat counters. Look at Matomo.
Plausible's pricing model wins at the low end; Simple Analytics's AI features close the gap.
| Line item | Plausible | Simple Analytics |
|---|---|---|
| Base plan (100k pv) | +$19/mo Plausible Growth | +$19/mo Simple Analytics Business |
| Stats API access | Included Included | Included Included |
| AI Insights | — Not available | Included Included |
| Self-host option | Included Plausible CE (free, AGPL) | — Not available |
| All-in monthly | $19/mo Plausible Growth 100k | $19/mo Simple Analytics Business 100k |
Plausible CE self-host requires ClickHouse — figure $25-30/mo VPS minimum. Simple Analytics is SaaS-only.
Limits the marketing pages won't list. Each tool has them — knowing which kills the deal saves a migration.
Natural-language insights. No AI layer. You read the dashboard.
SOC 2 Type II. Has GDPR posture but no SOC 2. Mid-market US procurement may push back.
Cross-session user stitching. Same as every cookieless tool.
Self-host. SaaS-only.
Multi-site at scale. Per-site billing model gets expensive past ~10 sites; agency plans help but aren't cheap.
Open code audit. Source is closed; vendor trust is your basis for security claims.
Five facts that most often qualify or disqualify a tool early.
| Plausible | Simple Analytics | |
|---|---|---|
| Price floor | $9/mo | Free |
| Free tier | No | Yes |
| Hosting model | SaaS + self-host | SaaS only |
| Data residency | EU | EU |
| Cookieless | Yes | Yes |
Frameworks claimed and sub-processors disclosed under DPA.
| Framework | Plausible | Simple Analytics |
|---|---|---|
| GDPR | Held | Held |
| CCPA | Held | Held |
| UK PECR | Held | Held |
| SOC 2 Type II | Not held | Not held |
| ISO 27001 | Not held | Not held |
| HIPAA | Not held | Not held |
Cheapest published plan from each vendor that covers the listed pageview volume. Retrieved May 1, 2026.
| Traffic | Plausible | Simple Analytics |
|---|---|---|
| 10k pv/mo | $9/moStarter | $15/moSimple |
| 100k pv/mo | $19/moStarter | Custom — contact sales |
| 500k pv/mo | $39/moStarter | Custom — contact sales |
| 1M pv/mo | $59/moStarter | Custom — contact sales |
Volumes between tiers follow each vendor's published pricing model. "Custom" indicates the vendor does not publish a price for that volume on their pricing page.
All 38 verified checks across 4 categories.
| Feature | Plausible | Simple Analytics |
|---|---|---|
| Pageviews & visitors | Yes Pageviews + unique visitors |
Yes Pageviews + visitors |
| Live visitor count | Yes Live, ~5s refresh |
No Last 5-min view instead |
| Top pages report | Yes By pageviews/visitors |
Yes By visitors/views |
| Top referrers | Yes Source domain breakdown |
Yes Referrer + UTM |
| UTM campaign tracking | Yes Source/medium/campaign breakdown |
Yes Source/medium/campaign |
| Country & city breakdown | Yes Country, region, city |
Partial Country-level only; city-level not exposed (privacy by design) |
| Device, browser, OS | Yes Device, browser, OS |
Yes Device + browser |
| Bounce / engagement | Yes Bounce rate |
No By design |
| Time on site | Yes Engagement time approximation |
No By design |
| Custom events | Yes All paid plans (Starter $9+) |
Yes sa_event() JS API + auto-events.js for downloads/outbound/mailto |
| Goals / conversions | Yes All paid plans |
Yes Goals dashboard with histograms; URL pattern + custom event matching |
| Funnels | Yes $39 Business plan |
No No funnel feature; goals dashboard but no multi-step funnel reports |
| Outbound link tracking | Yes Auto-tagged |
Yes Auto via data-attribute |
| File download tracking | Yes Auto-tagged |
Yes Auto via data-attribute |
| 404 / error tracking | No Manual events / 404 page hit |
No No native 404 report |
| Feature | Plausible | Simple Analytics |
|---|---|---|
| Cookieless by default | Yes Daily salt rotates every 24h, then deleted |
Yes Truly cookieless: no cookies, no localStorage, no fingerprinting; referrer-based unique-visit detection (no salted hash) |
| No personal data collected | Yes IP processed in-memory only, never stored |
Yes IPs are dropped entirely (not just anonymized); no fingerprinting, no User-Agent stored verbatim |
| GDPR-compliant out of the box | Yes Vendor legal opinion (CNIL-aligned); DE TTDSG/IT Garante stricter |
Yes Vendor claims "no cookie banner needed" — argues GDPR scope does not apply (no PII collected) |
| Data hosted in EU | Yes Hetzner Falkenstein (DE) + Bunny CDN Slovenia |
Yes Worldstream + Leaseweb (NL) + Bunny CDN (Slovenia) — encrypted at rest, only SA holds keys |
| Data hosted in US | No EU-only |
No EU-only — no US data residency option |
| Self-hostable | Yes MIT, Docker |
No SaaS only |
| Open source | Yes AGPL Community Edition |
No Closed-source SaaS |
| Data retention period | Forever Until account deletion (no auto-purge) |
Configurable Simple plan: 3 yr · Team: 5 yr · 90-day permanent purge after account deletion |
| Bot & spam filtering | Yes IAB bot list + heuristics |
Yes Honored by default; opt-out via data-collect-dnt="true" attribute |
| Feature | Plausible | Simple Analytics |
|---|---|---|
| Script weight (KB) | Yes gzipped |
3 Async, "heavily compressed"; vendor states 3 KB |
| Single-snippet install | Yes data-domain attribute |
Yes Single async <script> tag in <head>; SPA-aware auto-detection |
| WordPress plugin | Yes Official plugin, 10,000+ active installs |
Yes Official WP plugin documented under Integrations |
| Proxy / first-party domain | Yes Plausible Proxy via CNAME — bypasses adblockers |
Yes Custom domain proxy via CNAME (scripts. + queue.) bypasses ad-blockers |
| Public API | Yes Stats + Events |
Yes Stats API + Export API (raw rows) + Admin API |
| Data export (CSV/JSON) | Yes CSV + Stats API |
Yes CSV |
| Google Search Console connector | Yes Looker Studio export — Business plan |
No No native GSC connector; export to Looker Studio + Power BI available |
| Email digests | Yes Weekly + monthly |
Yes Email reports (daily/weekly/monthly) |
| Slack / webhook alerts | Yes Direct integration |
Partial Webhook configurable; no native Slack integration documented |
| Public shareable dashboard | Yes Public link, no auth |
Yes Mini-websites + embeddable charts |
| Feature | Plausible | Simple Analytics |
|---|---|---|
| Free tier exists | No 30-day trial |
Yes Free tier (5 sites, 1 user, fair-use cap) + 14-day trial on paid plans |
| Entry price ($/mo) | 9 Starter plan, 10k pv/mo, 1 site |
15 Simple plan: 20k datapoints/mo, 10 sites, 1 user, 3-yr retention |
| Price at 100k pageviews | 39 Plausible Business tier (was $19 in 2024) |
— Datapoint-based pricing — vendor doesn't publish a 100k-pageview tier benchmark |
| Unlimited sites on entry plan | No Starter ($9) = 1 site; Growth ($14) = 3 sites; Business ($39) = unlimited |
Partial 5 sites Free · 10 sites Simple · 20 sites Team |
Factual answers to the questions readers most often ask about this pair.
Simple Analytics dropped bounce rate, session duration, and time on page intentionally. Their argument, which they make openly in their docs, is that bounce punishes legitimate single-page intent. A reader who lands, reads for six minutes, finds their answer, and leaves is a bounce by most definitions — even though the visit succeeded. Session duration has the same problem because most analytics tools cannot measure time on the final page. So Simple removes the metric rather than show a misleading one. Whether you agree depends on your site shape: pure content sites lose little; SaaS funnels lose a real signal.
Yes, and not in a good way. Simple Analytics Plus covers a single website at $19 per month, scaling to around $59 at 100k events. Five sites at moderate traffic means five separate Plus subscriptions — anywhere from $95 to $295 per month depending on per-site volume. Plausible Growth at $9 (or Business at $19) covers all your sites under one plan with shared pageview pooling. For agencies, portfolio owners, or any solo operator running multiple blogs, this single difference often decides the comparison before any feature gets considered.
No. As of this writing, Simple Analytics does not pull GSC clicks, impressions, or query data into the dashboard. If you want search data alongside traffic in one view, Plausible's GSC connector handles it. You authorise Plausible to read your GSC property, and search performance shows up next to your visitor numbers. For content sites doing real SEO work, this saves a tab and turns rank-tracking decisions into a one-screen workflow. If GSC integration is on your must-have list, this question more or less answers the comparison on its own.
Honest answer: somewhere in between. On a steady-state content site the weekly AI summary is mostly a rephrasing of what the dashboard already shows — pleasant to read, not transformative. Where it actually earns its keep is on traffic spikes or unexpected drops. The summary surfaces the cause faster than scrolling through referrers and top pages manually. Think of it as a passive monitoring layer, not an analytics replacement. If you're the kind of operator who already checks analytics daily it adds little. If you check monthly, it becomes a useful nudge.
Not directly. Both tools have GA4 import (Plausible's is more mature; Simple's exists but is narrower), so you can move from Google Analytics into either. But there is no first-party importer between the two. If you switch, you start fresh on the new platform's date axis. Some operators run both in parallel for a month, then cut over; this gives you a comparison period without losing history. Historical data export from Simple is via API or CSV. Plausible offers similar exports. Neither imports the other's events natively.
Plausible offers a 30-day free trial with no credit card required, and the trial includes the full Business feature set so you can test funnels and custom events properly. Simple Analytics offers a 14-day trial, also with full features available. Both let you cancel without ceremony if you decide not to continue. My recommendation: run them side by side on a real production site for at least two weeks. The script tags can coexist without conflict. By the end of the trial period your eye will land on whichever dashboard feels right, and the other one will start to feel like extra work.
More comparisons and reference pages on this site.