Plausible vs Simple Analytics

Two privacy-first web analytics tools, compared side-by-side on the same axes. Data is descriptive — no rankings, no editorial winners.

Updated May 1, 2026 13 of 34 verified checks differ Source: vendor docs & pricing pages

Plausible

Privacy-first GA alternative, EU-hosted, simple dashboard

Simple Analytics

No-cookie analytics with AI-powered insights

  • HQ🇳🇱 Netherlands
  • Founded2018
  • LicenseProprietary (closed-source SaaS)
  • ReferenceRead full review

Which one is for you

Three concrete frames to decide. Not a winner — a fit check.

Pick Plausible if

  • You want the cheapest entry point at $9/mo with a Stats API included. Simple Analytics starts at $19/mo.

  • You want AGPL-licensed source on GitHub. Plausible is real open-source — Simple Analytics is closed.

  • You're EU-based and want Estonian incorporation + Hetzner DE hosting (clean Schrems II posture).

Pick Simple Analytics if

  • You want AI Insights — natural-language queries against your traffic. Plausible doesn't ship this.

  • You're Dutch or want a Dutch BV on the contract. Simple Analytics is NL-incorporated.

  • You want absolute minimalism. Simple Analytics is even more pared-down than Plausible — fewer features, and that's the selling point.

Pick neither if

  • You need self-host. Plausible CE is self-hostable; Simple Analytics is not. If self-host is non-negotiable, pick Plausible.

  • You need real attribution depth. Both are flat counters. Look at Matomo.

Real cost on 100k pageviews/month

Plausible's pricing model wins at the low end; Simple Analytics's AI features close the gap.

Line itemPlausibleSimple Analytics
Base plan (100k pv) +$19/mo Plausible Growth +$19/mo Simple Analytics Business
Stats API access Included Included Included Included
AI Insights Not available Included Included
Self-host option Included Plausible CE (free, AGPL) Not available
All-in monthly $19/mo Plausible Growth 100k $19/mo Simple Analytics Business 100k

Plausible CE self-host requires ClickHouse — figure $25-30/mo VPS minimum. Simple Analytics is SaaS-only.

Three things each tool quietly can't do

Limits the marketing pages won't list. Each tool has them — knowing which kills the deal saves a migration.

Plausible can't…

  1. Natural-language insights. No AI layer. You read the dashboard.

  2. SOC 2 Type II. Has GDPR posture but no SOC 2. Mid-market US procurement may push back.

  3. Cross-session user stitching. Same as every cookieless tool.

Simple Analytics can't…

  1. Self-host. SaaS-only.

  2. Multi-site at scale. Per-site billing model gets expensive past ~10 sites; agency plans help but aren't cheap.

  3. Open code audit. Source is closed; vendor trust is your basis for security claims.

At-a-glance

Five facts that most often qualify or disqualify a tool early.

PlausibleSimple Analytics
Price floor$9/moFree
Free tierNoYes
Hosting modelSaaS + self-hostSaaS only
Data residencyEUEU
CookielessYesYes

Privacy posture

Frameworks claimed and sub-processors disclosed under DPA.

Frameworks claimed

FrameworkPlausibleSimple Analytics
GDPR Held Held
CCPA Held Held
UK PECR Held Held
SOC 2 Type II Not held Not held
ISO 27001 Not held Not held
HIPAA Not held Not held

Sub-processors

Plausible (8)

  • Plausible Insights OÜ Legal entity (data processor for customer's site visitors) 🇪🇪 Estonia
  • Hetzner Online GmbH Cloud hosting (servers, ClickHouse database) 🇩🇪 Germany
  • UpCloud Database hosting + data exports 🇫🇮 Finland
  • Bunny.net CDN, DNS, DDoS protection 🇸🇮 Slovenia
  • Paddle.com Payment processing (Merchant of Record) 🇬🇧 United Kingdom
  • Postmark Transactional email 🇺🇸 United States
  • Help Scout Customer support inbox 🇺🇸 United States
  • hCaptcha Sign-up anti-spam 🇩🇪 Germany

Simple Analytics (4)

  • Simple Analytics B.V. Legal entity (data processor for customer's site visitors) 🇳🇱 Netherlands
  • Hetzner Online GmbH Cloud hosting (servers, database) 🇩🇪 Germany
  • Stripe Payment processing 🇮🇪 Ireland
  • Postmark Transactional email 🇺🇸 United States

Pricing at common traffic levels

Cheapest published plan from each vendor that covers the listed pageview volume. Retrieved May 1, 2026.

Pricing comparison at four traffic tiers.
TrafficPlausibleSimple Analytics
10k pv/mo $9/moStarter $15/moSimple
100k pv/mo $19/moStarter Custom — contact sales
500k pv/mo $39/moStarter Custom — contact sales
1M pv/mo $59/moStarter Custom — contact sales

Volumes between tiers follow each vendor's published pricing model. "Custom" indicates the vendor does not publish a price for that volume on their pricing page.

Feature matrix

All 38 verified checks across 4 categories.

Tracking & Reporting (15)

FeaturePlausibleSimple Analytics
Pageviews & visitors Yes
Pageviews + unique visitors
Yes
Pageviews + visitors
Live visitor count Yes
Live, ~5s refresh
No
Last 5-min view instead
Top pages report Yes
By pageviews/visitors
Yes
By visitors/views
Top referrers Yes
Source domain breakdown
Yes
Referrer + UTM
UTM campaign tracking Yes
Source/medium/campaign breakdown
Yes
Source/medium/campaign
Country & city breakdown Yes
Country, region, city
Partial
Country-level only; city-level not exposed (privacy by design)
Device, browser, OS Yes
Device, browser, OS
Yes
Device + browser
Bounce / engagement Yes
Bounce rate
No
By design
Time on site Yes
Engagement time approximation
No
By design
Custom events Yes
All paid plans (Starter $9+)
Yes
sa_event() JS API + auto-events.js for downloads/outbound/mailto
Goals / conversions Yes
All paid plans
Yes
Goals dashboard with histograms; URL pattern + custom event matching
Funnels Yes
$39 Business plan
No
No funnel feature; goals dashboard but no multi-step funnel reports
Outbound link tracking Yes
Auto-tagged
Yes
Auto via data-attribute
File download tracking Yes
Auto-tagged
Yes
Auto via data-attribute
404 / error tracking No
Manual events / 404 page hit
No
No native 404 report

Privacy & Compliance (9)

FeaturePlausibleSimple Analytics
Cookieless by default Yes
Daily salt rotates every 24h, then deleted
Yes
Truly cookieless: no cookies, no localStorage, no fingerprinting; referrer-based unique-visit detection (no salted hash)
No personal data collected Yes
IP processed in-memory only, never stored
Yes
IPs are dropped entirely (not just anonymized); no fingerprinting, no User-Agent stored verbatim
GDPR-compliant out of the box Yes
Vendor legal opinion (CNIL-aligned); DE TTDSG/IT Garante stricter
Yes
Vendor claims "no cookie banner needed" — argues GDPR scope does not apply (no PII collected)
Data hosted in EU Yes
Hetzner Falkenstein (DE) + Bunny CDN Slovenia
Yes
Worldstream + Leaseweb (NL) + Bunny CDN (Slovenia) — encrypted at rest, only SA holds keys
Data hosted in US No
EU-only
No
EU-only — no US data residency option
Self-hostable Yes
MIT, Docker
No
SaaS only
Open source Yes
AGPL Community Edition
No
Closed-source SaaS
Data retention period Forever
Until account deletion (no auto-purge)
Configurable
Simple plan: 3 yr · Team: 5 yr · 90-day permanent purge after account deletion
Bot & spam filtering Yes
IAB bot list + heuristics
Yes
Honored by default; opt-out via data-collect-dnt="true" attribute

Setup & Integrations (10)

FeaturePlausibleSimple Analytics
Script weight (KB) Yes
gzipped
3
Async, "heavily compressed"; vendor states 3 KB
Single-snippet install Yes
data-domain attribute
Yes
Single async <script> tag in <head>; SPA-aware auto-detection
WordPress plugin Yes
Official plugin, 10,000+ active installs
Yes
Official WP plugin documented under Integrations
Proxy / first-party domain Yes
Plausible Proxy via CNAME — bypasses adblockers
Yes
Custom domain proxy via CNAME (scripts. + queue.) bypasses ad-blockers
Public API Yes
Stats + Events
Yes
Stats API + Export API (raw rows) + Admin API
Data export (CSV/JSON) Yes
CSV + Stats API
Yes
CSV
Google Search Console connector Yes
Looker Studio export — Business plan
No
No native GSC connector; export to Looker Studio + Power BI available
Email digests Yes
Weekly + monthly
Yes
Email reports (daily/weekly/monthly)
Slack / webhook alerts Yes
Direct integration
Partial
Webhook configurable; no native Slack integration documented
Public shareable dashboard Yes
Public link, no auth
Yes
Mini-websites + embeddable charts

Pricing & Plans (4)

FeaturePlausibleSimple Analytics
Free tier exists No
30-day trial
Yes
Free tier (5 sites, 1 user, fair-use cap) + 14-day trial on paid plans
Entry price ($/mo) 9
Starter plan, 10k pv/mo, 1 site
15
Simple plan: 20k datapoints/mo, 10 sites, 1 user, 3-yr retention
Price at 100k pageviews 39
Plausible Business tier (was $19 in 2024)
Datapoint-based pricing — vendor doesn't publish a 100k-pageview tier benchmark
Unlimited sites on entry plan No
Starter ($9) = 1 site; Growth ($14) = 3 sites; Business ($39) = unlimited
Partial
5 sites Free · 10 sites Simple · 20 sites Team

Frequently asked questions

Factual answers to the questions readers most often ask about this pair.

Why does Simple Analytics not show bounce rate?

Simple Analytics dropped bounce rate, session duration, and time on page intentionally. Their argument, which they make openly in their docs, is that bounce punishes legitimate single-page intent. A reader who lands, reads for six minutes, finds their answer, and leaves is a bounce by most definitions — even though the visit succeeded. Session duration has the same problem because most analytics tools cannot measure time on the final page. So Simple removes the metric rather than show a misleading one. Whether you agree depends on your site shape: pure content sites lose little; SaaS funnels lose a real signal.

Per-site pricing — does Simple Analytics' model add up at five sites?

Yes, and not in a good way. Simple Analytics Plus covers a single website at $19 per month, scaling to around $59 at 100k events. Five sites at moderate traffic means five separate Plus subscriptions — anywhere from $95 to $295 per month depending on per-site volume. Plausible Growth at $9 (or Business at $19) covers all your sites under one plan with shared pageview pooling. For agencies, portfolio owners, or any solo operator running multiple blogs, this single difference often decides the comparison before any feature gets considered.

Does Simple Analytics integrate with Google Search Console?

No. As of this writing, Simple Analytics does not pull GSC clicks, impressions, or query data into the dashboard. If you want search data alongside traffic in one view, Plausible's GSC connector handles it. You authorise Plausible to read your GSC property, and search performance shows up next to your visitor numbers. For content sites doing real SEO work, this saves a tab and turns rank-tracking decisions into a one-screen workflow. If GSC integration is on your must-have list, this question more or less answers the comparison on its own.

Are Simple Analytics' AI summaries useful, or marketing fluff?

Honest answer: somewhere in between. On a steady-state content site the weekly AI summary is mostly a rephrasing of what the dashboard already shows — pleasant to read, not transformative. Where it actually earns its keep is on traffic spikes or unexpected drops. The summary surfaces the cause faster than scrolling through referrers and top pages manually. Think of it as a passive monitoring layer, not an analytics replacement. If you're the kind of operator who already checks analytics daily it adds little. If you check monthly, it becomes a useful nudge.

Can I migrate between Plausible and Simple Analytics?

Not directly. Both tools have GA4 import (Plausible's is more mature; Simple's exists but is narrower), so you can move from Google Analytics into either. But there is no first-party importer between the two. If you switch, you start fresh on the new platform's date axis. Some operators run both in parallel for a month, then cut over; this gives you a comparison period without losing history. Historical data export from Simple is via API or CSV. Plausible offers similar exports. Neither imports the other's events natively.

How do the free trials compare?

Plausible offers a 30-day free trial with no credit card required, and the trial includes the full Business feature set so you can test funnels and custom events properly. Simple Analytics offers a 14-day trial, also with full features available. Both let you cancel without ceremony if you decide not to continue. My recommendation: run them side by side on a real production site for at least two weeks. The script tags can coexist without conflict. By the end of the trial period your eye will land on whichever dashboard feels right, and the other one will start to feel like extra work.

Continue exploring

More comparisons and reference pages on this site.