Plausible
Privacy-first GA alternative, EU-hosted, simple dashboard
- HQ🇪🇪 Estonia
- Founded2018
- LicenseAGPL-3.0
- ReferenceRead full review
Two privacy-first web analytics tools, compared side-by-side on the same axes. Data is descriptive — no rankings, no editorial winners.
Privacy-first GA alternative, EU-hosted, simple dashboard
Hosted analytics priced on pageviews alone — all features and unlimited sites on every paid plan
Five facts that most often qualify or disqualify a tool early.
| Plausible | Statable | |
|---|---|---|
| Price floor | $9/mo | $9/mo |
| Free tier | No | No |
| Hosting model | SaaS + self-host | SaaS only |
| Data residency | EU | EU |
| Cookieless | Yes | Yes |
Frameworks claimed and sub-processors disclosed under DPA.
| Framework | Plausible | Statable |
|---|---|---|
| GDPR | Held | Held |
| CCPA | Held | Not held |
| UK PECR | Held | Not held |
| SOC 2 Type II | Not held | Not held |
| ISO 27001 | Not held | Not held |
| HIPAA | Not held | Not held |
Cheapest published plan from each vendor that covers the listed pageview volume. Retrieved May 1, 2026.
| Traffic | Plausible | Statable |
|---|---|---|
| 10k pv/mo | $9/moStarter | $9/moPaid |
| 100k pv/mo | $19/moStarter | $19/moPaid |
| 500k pv/mo | $39/moStarter | $49/moPaid |
| 1M pv/mo | $59/moStarter | $69/moPaid |
Volumes between tiers follow each vendor's published pricing model. "Custom" indicates the vendor does not publish a price for that volume on their pricing page.
All 38 verified checks across 4 categories.
| Feature | Plausible | Statable |
|---|---|---|
| Pageviews & visitors | Yes Pageviews + unique visitors |
Yes Pageviews + unique visitors |
| Live visitor count | Yes Live, ~5s refresh |
Yes Live Users widget; fetches on page load |
| Top pages report | Yes By pageviews/visitors |
Yes Top pages report |
| Top referrers | Yes Source domain breakdown |
Yes Top sources report |
| UTM campaign tracking | Yes Source/medium/campaign breakdown |
Yes UTM breakdown in traffic sources |
| Country & city breakdown | Yes Country, region, city |
Yes Country & city breakdown |
| Device, browser, OS | Yes Device, browser, OS |
Yes Device, browser, OS |
| Bounce / engagement | Yes Bounce rate |
Yes Bounce rate in dashboard |
| Time on site | Yes Engagement time approximation |
Yes Visit duration |
| Custom events | Yes All paid plans (Starter $9+) |
Yes JavaScript API + HTML attributes; all paid plans |
| Goals / conversions | Yes All paid plans |
Yes Goals with conversion rate; all paid plans |
| Funnels | Yes $39 Business plan |
Yes All paid plans |
| Outbound link tracking | Yes Auto-tagged |
No No auto-tagging; possible via HTML-attribute events |
| File download tracking | Yes Auto-tagged |
No No auto-tagging; possible via custom events |
| 404 / error tracking | No Manual events / 404 page hit |
No |
| Feature | Plausible | Statable |
|---|---|---|
| Cookieless by default | Yes Daily salt rotates every 24h, then deleted |
Yes No cookies, no persistent identifiers; visitor ID changes daily |
| No personal data collected | Yes IP processed in-memory only, never stored |
No Pseudonymous visitor ID; raw IP never stored |
| GDPR-compliant out of the box | Yes Vendor legal opinion (CNIL-aligned); DE TTDSG/IT Garante stricter |
Yes Cookieless — no consent banner needed for analytics alone |
| Data hosted in EU | Yes Hetzner Falkenstein (DE) + Bunny CDN Slovenia |
Yes Netherlands servers + Bunny CDN (Slovenia) |
| Data hosted in US | No EU-only |
No EU-only |
| Self-hostable | Yes MIT, Docker |
No Cloud only |
| Open source | Yes AGPL Community Edition |
No Closed source |
| Data retention period | Forever Until account deletion (no auto-purge) |
— |
| Bot & spam filtering | Yes IAB bot list + heuristics |
Yes Bot filtering — see data-quality docs |
| Feature | Plausible | Statable |
|---|---|---|
| Script weight (KB) | Yes gzipped |
2.5 gzipped |
| Single-snippet install | Yes data-domain attribute |
Yes Single script tag |
| WordPress plugin | Yes Official plugin, 10,000+ active installs |
No Install via snippet or Google Tag Manager |
| Proxy / first-party domain | Yes Plausible Proxy via CNAME — bypasses adblockers |
— |
| Public API | Yes Stats + Events |
No JavaScript event API; no public stats API documented |
| Data export (CSV/JSON) | Yes CSV + Stats API |
— |
| Google Search Console connector | Yes Looker Studio export — Business plan |
Yes Google Search Console integration |
| Email digests | Yes Weekly + monthly |
— |
| Slack / webhook alerts | Yes Direct integration |
— |
| Public shareable dashboard | Yes Public link, no auth |
Yes Public share link |
| Feature | Plausible | Statable |
|---|---|---|
| Free tier exists | No 30-day trial |
No Free only for .edu and GitHub/GitLab Pages; 30-day trial otherwise |
| Entry price ($/mo) | 9 Starter plan, 10k pv/mo, 1 site |
9 10k pageviews/mo — all features, unlimited sites |
| Price at 100k pageviews | 39 Plausible Business tier (was $19 in 2024) |
19 Same feature set as entry plan |
| Unlimited sites on entry plan | No Starter = 1 site; Growth = up to 3; Business = up to 10; Enterprise 10+ (no unlimited tier) |
Yes All paid plans |
Axes where the two tools take materially different approaches. Each paragraph describes both vendors in parallel structure.
Plausible starts at $9/mo and reaches $19/mo at 100k pageviews. Statable starts at $9/mo and reaches $19/mo at the same volume. Both vendors publish per-tier pricing on their public pages.
Plausible is licensed under AGPL-3.0 and is available for self-hosting. Statable is licensed under Closed-source SaaS and is not available for self-hosting.
Plausible data residency: EU. Schrems II posture: eu only no transfer. Statable data residency: EU. Schrems II posture: eu only no transfer.
Plausible uses daily salt hash for visitor uniqueness. Statable uses not specified. Both mechanisms operate without setting cookies on the visitor's browser.
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