Fathom Analytics
Cookieless privacy analytics with EU Isolation by default, founder-led since 2018
- HQ🇨🇦 Canada
- Founded2018
- LicenseProprietary (closed-source SaaS)
- ReferenceRead full review
Two privacy-first web analytics tools, compared side-by-side on the same axes. Data is descriptive — no rankings, no editorial winners.
Cookieless privacy analytics with EU Isolation by default, founder-led since 2018
Hosted analytics priced on pageviews alone — all features and unlimited sites on every paid plan
Five facts that most often qualify or disqualify a tool early.
| Fathom Analytics | Statable | |
|---|---|---|
| Price floor | $15/mo | $9/mo |
| Free tier | No | No |
| Hosting model | SaaS only | SaaS only |
| Data residency | EU / US | EU |
| Cookieless | Yes | Yes |
Frameworks claimed and sub-processors disclosed under DPA.
| Framework | Fathom Analytics | Statable |
|---|---|---|
| GDPR | Held | Held |
| CCPA | Held | Not held |
| UK PECR | Held | Not held |
| SOC 2 Type II | Not held | Not held |
| ISO 27001 | Not held | Not held |
| HIPAA | Not held | Not held |
Cheapest published plan from each vendor that covers the listed pageview volume. Retrieved May 1, 2026.
| Traffic | Fathom Analytics | Statable |
|---|---|---|
| 10k pv/mo | $15/mo100k pv | $9/moPaid |
| 100k pv/mo | $15/mo100k pv | $19/moPaid |
| 500k pv/mo | $60/mo1M pv | $49/moPaid |
| 1M pv/mo | $60/mo1M pv | $69/moPaid |
Volumes between tiers follow each vendor's published pricing model. "Custom" indicates the vendor does not publish a price for that volume on their pricing page.
All 38 verified checks across 4 categories.
| Feature | Fathom Analytics | Statable |
|---|---|---|
| Pageviews & visitors | Yes Pageviews + unique visitors |
Yes Pageviews + unique visitors |
| Live visitor count | Yes Real-time count |
Yes Live Users widget; fetches on page load |
| Top pages report | Yes By pageviews/visitors |
Yes Top pages report |
| Top referrers | Yes Referrer + UTM breakdown |
Yes Top sources report |
| UTM campaign tracking | Yes Source/medium/campaign |
Yes UTM breakdown in traffic sources |
| Country & city breakdown | Partial Country-level only; no city breakdown by privacy choice |
Yes Country & city breakdown |
| Device, browser, OS | Yes Device, browser, OS |
Yes Device, browser, OS |
| Bounce / engagement | Yes Bounce rate |
Yes Bounce rate in dashboard |
| Time on site | Yes Avg session duration |
Yes Visit duration |
| Custom events | Yes fathom.trackEvent() with optional revenue (_value) |
Yes JavaScript API + HTML attributes; all paid plans |
| Goals / conversions | Yes Events with optional monetary value (revenue tracking) |
Yes Goals with conversion rate; all paid plans |
| Funnels | No No funnel feature; events only, no multi-step funnel reports |
Yes All paid plans |
| Outbound link tracking | Yes Via custom events |
No No auto-tagging; possible via HTML-attribute events |
| File download tracking | Yes Via custom events |
No No auto-tagging; possible via custom events |
| 404 / error tracking | No Not built-in; vendor /uptime page returns 404 |
No |
| Feature | Fathom Analytics | Statable |
|---|---|---|
| Cookieless by default | Yes Cookieless: no localStorage/sessionStorage; daily salt rotation (24h UTC) on visitor hash |
Yes No cookies, no persistent identifiers; visitor ID changes daily |
| No personal data collected | Yes IPs not stored; used in-memory for geo + daily salt hash |
No Pseudonymous visitor ID; raw IP never stored |
| GDPR-compliant out of the box | Yes Vendor claims no banner needed (no PII, no terminal storage); legitimate-interest basis |
Yes Cookieless — no consent banner needed for analytics alone |
| Data hosted in EU | Yes EU Isolation: EU IPs routed to AWS Frankfurt; only aggregated stats leave EU |
Yes Netherlands servers + Bunny CDN (Slovenia) |
| Data hosted in US | Yes Non-EU traffic on AWS US (us-east-1) |
No EU-only |
| Self-hostable | No Cloud-only (no self-host) |
No Cloud only |
| Open source | No Closed-source SaaS |
No Closed source |
| Data retention period | Forever Forever for life of account; full CSV export + Stats API |
— |
| Bot & spam filtering | Yes Auto-filters bots, crawlers, DDoS, spam |
Yes Bot filtering — see data-quality docs |
| Feature | Fathom Analytics | Statable |
|---|---|---|
| Script weight (KB) | 2 Vendor claim "just 2 KB"; ~1.7 KB gzipped |
2.5 gzipped |
| Single-snippet install | Yes data-site attribute |
Yes Single script tag |
| WordPress plugin | Yes Official WP plugin v3.3.1; 102,958 downloads, rating 4.8/5 |
No Install via snippet or Google Tag Manager |
| Proxy / first-party domain | Yes Built-in custom domain proxy — no nginx config needed |
— |
| Public API | Yes Stats API + Tracking API; documented at usefathom.com/api |
No JavaScript event API; no public stats API documented |
| Data export (CSV/JSON) | Yes CSV + API |
— |
| Google Search Console connector | No No native GSC connector |
Yes Google Search Console integration |
| Email digests | Yes Daily / weekly / monthly reports; unlimited recipients |
— |
| Slack / webhook alerts | Partial Webhook via API; not headlined as Slack-native |
— |
| Public shareable dashboard | Yes Shareable read-only links per site |
Yes Public share link |
| Feature | Fathom Analytics | Statable |
|---|---|---|
| Free tier exists | No 30-day trial only; no permanent free tier |
No Free only for .edu and GitHub/GitLab Pages; 30-day trial otherwise |
| Entry price ($/mo) | 15 100k pageviews/mo entry tier (continuous pageview ladder, not named tiers) |
9 10k pageviews/mo — all features, unlimited sites |
| Price at 100k pageviews | 15 $15/mo covers 100k pv; per-pageview-based pricing ladder |
19 Same feature set as entry plan |
| Unlimited sites on entry plan | Partial 50 sites on every plan (75 on 1M); extra packs of 50 for $10/mo — generous but not unlimited |
Yes All paid plans |
Axes where the two tools take materially different approaches. Each paragraph describes both vendors in parallel structure.
Fathom Analytics starts at $15/mo and reaches $15/mo at 100k pageviews. Statable starts at $9/mo and reaches $19/mo at the same volume. Both vendors publish per-tier pricing on their public pages.
Fathom Analytics is licensed under Proprietary (closed-source SaaS) and is not available for self-hosting. Statable is licensed under Closed-source SaaS and is not available for self-hosting.
Fathom Analytics data residency: EU / US. Schrems II posture: eu only no transfer. Statable data residency: EU. Schrems II posture: eu only no transfer.
Fathom Analytics uses daily salt hash for visitor uniqueness. Statable uses not specified. Both mechanisms operate without setting cookies on the visitor's browser.
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