Fathom Analytics vs Umami

Two privacy-first web analytics tools, compared side-by-side on the same axes. Data is descriptive — no rankings, no editorial winners.

Updated May 1, 2026 12 of 34 verified checks differ Source: vendor docs & pricing pages

Fathom Analytics

Cookieless privacy analytics with EU Isolation by default, founder-led since 2018

  • HQ🇨🇦 Canada
  • Founded2018
  • LicenseProprietary (closed-source SaaS)
  • ReferenceRead full review

Umami

Open-source self-hosted privacy analytics

Which one is for you

Three concrete frames to decide. Not a winner — a fit check.

Pick Fathom if

  • You want a managed SaaS that you don't operate. Pay $15/mo, install a script tag, walk away.

  • Your team doesn't have a Postgres operator. Fathom hides all the infrastructure behind a vendor-managed cloud.

  • You bill in USD and need US-isolated data routing as an option.

Pick Umami if

  • You self-host on a $5 VPS and want zero monthly bill. Umami runs on a single Docker image + Postgres; total cost is your hosting.

  • You're MIT-license-strict — Umami is real MIT, no copyleft, no brand restrictions, no EE/CE split. Fork it freely.

  • You want raw event-level access via direct database queries. Fathom's API is good; Umami's Postgres is better for custom analytics.

Pick neither if

  • You need a real GA4 replacement with goals + funnels. Both lack feature depth. See Matomo.

  • You need cross-session user stitching. Both are pure cookieless and lose this by design.

Real cost on 100k pageviews/month

Fathom is fixed SaaS; Umami's cost is your hosting + your time.

Line itemFathom AnalyticsUmami
Base / hosting +$15/mo Fathom Standard +$5/mo $5 VPS for Umami self-host
Database Included Included Included Postgres on same VPS
Stats API Included Included Included REST API included
Time / ops Included Vendor-managed ~2 hr/mo
All-in monthly $15/mo Cash only — vendor handles ops $5/mo Cash only — your time is extra

Umami SaaS (umami.is) starts at $9/mo for 100k events if you don't want to self-host.

Three things each tool quietly can't do

Limits the marketing pages won't list. Each tool has them — knowing which kills the deal saves a migration.

Fathom Analytics can't…

  1. Self-host. SaaS-only.

  2. Direct database access. Fathom's data is yours by API; you can't run SQL against the underlying store.

  3. Free tier. No free path. $15/mo entry.

Umami can't…

  1. Vendor-managed simplicity. You operate it. If your VPS dies on Friday, you fix it on Friday.

  2. Compliance certifications. No SOC 2, no ISO 27001 — you're the data processor, you self-attest.

  3. Scale beyond ~5M events/mo. Umami's Postgres backend slows down past that point. ClickHouse-backed alternatives (Plausible CE, OpenPanel) handle larger volumes.

At-a-glance

Five facts that most often qualify or disqualify a tool early.

Fathom AnalyticsUmami
Price floor$15/moFree
Free tierNoYes
Hosting modelSaaS onlySaaS + self-host
Data residencyEU / USUS
CookielessYesYes

Privacy posture

Frameworks claimed and sub-processors disclosed under DPA.

Frameworks claimed

FrameworkFathom AnalyticsUmami
GDPR Held Held
CCPA Held Held
UK PECR Held Not held
SOC 2 Type II Not held Not held
ISO 27001 Not held Not held
HIPAA Not held Not held

Sub-processors

Fathom Analytics (4)

  • Conva Ventures Inc Legal entity (data processor for customer's site visitors) 🇨🇦 Canada
  • BunnyWay d.o.o. (Bunny.net) CDN, DNS, EU-region edge (named in DPA Appendix 1) 🇸🇮 Slovenia
  • Amazon Web Services Cloud hosting for non-EEA traffic only (per Fathom DPA) 🇺🇸 United States
  • Stripe Payment processing (named in privacy policy) 🇺🇸 United States

Umami (6)

  • Umami Software, Inc Legal entity (data processor for Cloud customers) 🇺🇸 United States
  • Vercel Inc Cloud hosting (Next.js app, edge functions) 🇺🇸 United States
  • ClickHouse Cloud Analytics database (US/EU regions) 🇺🇸 United States
  • Hetzner Online GmbH EU compute for EU-tier customers 🇩🇪 Germany
  • Stripe Payment processing 🇺🇸 United States
  • Cloudflare DNS, CDN, DDoS protection 🇺🇸 United States

Pricing at common traffic levels

Cheapest published plan from each vendor that covers the listed pageview volume. Retrieved May 1, 2026.

Pricing comparison at four traffic tiers.
TrafficFathom AnalyticsUmami
10k pv/mo $15/mo100k pv $0/moHobby
100k pv/mo $15/mo100k pv $0/moHobby
500k pv/mo $60/mo1M pv $20/moPro
1M pv/mo $60/mo1M pv $20/moPro

Volumes between tiers follow each vendor's published pricing model. "Custom" indicates the vendor does not publish a price for that volume on their pricing page.

Feature matrix

All 38 verified checks across 4 categories.

Tracking & Reporting (15)

FeatureFathom AnalyticsUmami
Pageviews & visitors Yes
Pageviews + unique visitors
Yes
Pageviews + visitors
Live visitor count Yes
Real-time count
No
Cloud only feature
Top pages report Yes
By pageviews/visitors
Yes
By pageviews/visitors
Top referrers Yes
Referrer + UTM breakdown
Yes
Referrer + UTM breakdown
UTM campaign tracking Yes
Source/medium/campaign
Yes
Auto-detected from referrer
Country & city breakdown Partial
Country-level only; no city breakdown by privacy choice
Yes
Country + city
Device, browser, OS Yes
Device, browser, OS
Yes
Device + browser
Bounce / engagement Yes
Bounce rate
Yes
Bounce rate
Time on site Yes
Avg session duration
Yes
Avg session duration
Custom events Yes
fathom.trackEvent() with optional revenue (_value)
Yes
Custom events with property tracking; v3.1 added Custom Boards
Goals / conversions Yes
Events with optional monetary value (revenue tracking)
Yes
Cloud goals; self-host via SQL
Funnels No
No funnel feature; events only, no multi-step funnel reports
Yes
Custom Boards (v3.1+); flat funnel reports
Outbound link tracking Yes
Via custom events
Yes
Via custom events
File download tracking Yes
Via custom events
Yes
Via custom events
404 / error tracking No
Not built-in; vendor /uptime page returns 404
No
Manual events

Privacy & Compliance (9)

FeatureFathom AnalyticsUmami
Cookieless by default Yes
Cookieless: no localStorage/sessionStorage; daily salt rotation (24h UTC) on visitor hash
Yes
Cookieless tracking; visitor hash with salt rotation (monthly default, configurable)
No personal data collected Yes
IPs not stored; used in-memory for geo + daily salt hash
Yes
IP not stored; used in-memory for geo + salted hash
GDPR-compliant out of the box Yes
Vendor claims no banner needed (no PII, no terminal storage); legitimate-interest basis
Partial
Vendor claims no banner needed (cookieless + no PII); not a legal opinion, EU DPAs may differ on Schrems-II/US infra
Data hosted in EU Yes
EU Isolation: EU IPs routed to AWS Frankfurt; only aggregated stats leave EU
Partial
Mixed: Vercel + Cloudflare (US), ClickHouse (US/EU), Hetzner (EU)
Data hosted in US Yes
Non-EU traffic on AWS US (us-east-1)
Yes
Vercel + Cloudflare US primary; control plane US-hosted
Self-hostable No
Cloud-only (no self-host)
Yes
Free, Docker
Open source No
Closed-source SaaS
Yes
MIT
Data retention period Forever
Forever for life of account; full CSV export + Stats API
Configurable
Hobby 6 mo · Pro 2 yr · Business 5 yr · Self-host: indefinite
Bot & spam filtering Yes
Auto-filters bots, crawlers, DDoS, spam
Yes
Bot detection

Setup & Integrations (10)

FeatureFathom AnalyticsUmami
Script weight (KB) 2
Vendor claim "just 2 KB"; ~1.7 KB gzipped
2
~2 KB gzipped (4.5 KB uncompressed); same gzipped basis as peers
Single-snippet install Yes
data-site attribute
Yes
data-website-id attribute
WordPress plugin Yes
Official WP plugin v3.3.1; 102,958 downloads, rating 4.8/5
No
No official plugin; community "Integrate Umami" by Ancocodet (2k+ installs)
Proxy / first-party domain Yes
Built-in custom domain proxy — no nginx config needed
Yes
Configurable via TRACKER_SCRIPT_NAME env (rename to dodge adblockers)
Public API Yes
Stats API + Tracking API; documented at usefathom.com/api
Yes
Full REST API (websites, stats, events, sessions, reports, realtime)
Data export (CSV/JSON) Yes
CSV + API
Yes
CSV
Google Search Console connector No
No native GSC connector
No
No native GSC connector
Email digests Yes
Daily / weekly / monthly reports; unlimited recipients
Yes
Cloud
Slack / webhook alerts Partial
Webhook via API; not headlined as Slack-native
No
No native Slack
Public shareable dashboard Yes
Shareable read-only links per site
Yes
Share-link toggle

Pricing & Plans (4)

FeatureFathom AnalyticsUmami
Free tier exists No
30-day trial only; no permanent free tier
Yes
Hobby plan = permanent free (100k events/mo, 3 sites, 6mo retention)
Entry price ($/mo) 15
100k pageviews/mo entry tier (continuous pageview ladder, not named tiers)
20
Cloud Pro tier (1M events/mo, 20 sites, 2yr retention)
Price at 100k pageviews 15
$15/mo covers 100k pv; per-pageview-based pricing ladder
20
Pro covers 1M events/mo (well over 100k benchmark)
Unlimited sites on entry plan Yes
50 sites included on every plan
Partial
3 sites Hobby · 20 sites Pro · unlimited Business · unlimited Self-host

Frequently asked questions

Factual answers to the questions readers most often ask about this pair.

Can Umami match Fathom's built-in uptime monitoring?

Not natively. Umami does not ship an uptime monitor in either the self-hosted build or Umami Cloud, and there is no roadmap item suggesting one is coming. The standard workaround is to pair Umami with a dedicated free tool like UptimeRobot, Better Uptime's free tier, or Healthchecks.io. Each of those will email or Slack you when a site is down, which is functionally what Fathom's monitor does. The trade-off is one more account, one more dashboard, and one more thing to configure. If consolidation matters and you'd rather one bill, Fathom's bundled monitor is the cleaner answer.

Self-hosting Umami: what are the actual minimum specs?

Umami runs comfortably on the smallest practical VPS. A $5/month Hetzner CX11 or DigitalOcean basic droplet with 1 vCPU and 1GB of RAM is enough for a low-to-moderate-traffic site, with the Umami app itself using around 200 to 400MB and PostgreSQL or MySQL taking a similar chunk. Disk needs are modest unless you're tracking millions of events per month: 10GB is plenty for the first year on a typical site. The realistic upgrade trigger is event volume, not pageviews: once you're consistently above one to two million events per month, bump to 2GB of RAM and consider tuning your database to keep query times reasonable on long date ranges.

Funnels: which one has them?

Umami has funnels, Fathom does not. On Umami this works on the self-hosted build for free or on Umami Cloud Plus, the higher tier above Cloud Pro. The funnel report lets you define a sequence of events or pages and see drop-off between each step, which is the standard pattern for analysing checkout, signup, or any multi-step conversion flow. Fathom has explicitly chosen not to ship funnels, partly because the team prefers a small, opinionated feature set and partly because real funnel analysis tends to require richer event data than Fathom is built to capture. If multi-step conversion analysis is central to your work, Fathom is not the right tool.

Can I migrate between Fathom and Umami?

Partially. Both tools let you export raw event data as CSV, so you can take historical events out of either one. The difficulty is that the schemas don't line up perfectly: Fathom's event model is simpler and slightly different from Umami's, so direct one-to-one import is not supported by either project officially. The pragmatic approach is to keep your historical data in the old tool as an archive, switch the script tag on your sites to the new tool from a clean cutover date, and accept a short period where the old dashboard owns the past and the new one owns the future. Most teams do this once per platform migration and never look back.

Real-time visitor count: do both show it?

Yes. Fathom has a real-time visitor count that updates every few seconds and shows current sessions, the pages they're on, and the referrers. Umami shows the same in its dashboard with similar refresh latency. Neither requires any special configuration; it's on by default once tracking is installed. The implementations differ slightly under the hood, but the user-facing experience is essentially identical: a number at the top of the dashboard that ticks up and down as people land on and leave your site. If real-time is a hard requirement, both products satisfy it equally.

Free trial or free tier comparison?

Fathom offers a 30-day free trial of any plan, no credit card required, with the full feature set unlocked including the uptime monitor and the comparison views. After 30 days you either pay $15/month minimum or your tracking stops collecting new data. Umami offers two free paths: a 14-day Cloud trial on the Pro plan, and self-hosting which is genuinely free forever under the MIT licence. There is no free tier on Umami Cloud after the trial; you pay $9/month or you switch to self-host. If you want to evaluate both before committing, install both side by side for a fortnight on a test site and decide on operational feel, not just dashboard screenshots.

Continue exploring

More comparisons and reference pages on this site.