Visitors Review (2026)

Visitors.now is the only tool in this directory that honors Global Privacy Control (GPC) — and the second to honor DNT (alongside Fathom). GPC is the newer browser standard (since 2021), legally enforced under California SB-260 — making Visitors the cleanest privacy-signal-respecting option for California compliance.

Real-User Monitoring Web Vitals + Experience Score grade. Live LCP/CLS/INP/FCP/TTFB collection with per-page/country/device breakdowns. The "Experience Score" 0-49 / 50-89 / 90+ rating mirrors Lighthouse — among directory peers, only Swetrix bundles Web Vitals (and that's lab-data, not RUM).

Revenue attribution across 3 payment processors (Stripe + Dodo Payments + RevenueCat) — typical SaaS stack covered. Datafast has 8 processors but Datafast is US-hosted with cookies on by default; Visitors stays EU-only and cookieless.

Funnels included from $9 entry — no upsell wall. Plausible gates funnels behind $39 Business; Fathom has no funnels at any price.

3D real-time visitor globe + visitor profiles with full session history — visual flair plus genuinely useful for SaaS demos and Stripe purchase moment-capture. Mapbox-powered city-level.

Tracker is NOT 'Under 1KB' as advertised. Verified actual size: 20.1 KB raw / ~7 KB gzipped (curl-measured from cdn.visitors.now/v.js). Vendor homepage's "Under 1KB" claim is materially misleading — actual size is ~7× the advertised. Plausible 1 KB / Pirsch 1.5 KB / GoatCounter 1 KB / TelemetryDeck 0.7 KB are genuinely sub-2 KB; Visitors is closer to Swetrix's 5 KB tier.

Newest tool in directory. Public launch December 2025 — ~6 months operational at time of writing. No track record under load. Compare to Plausible (founded 2018, profitable since 2020) or Pirsch (founded 2019).

Closed-source SaaS only. No GitHub repo, no self-host option. For data sovereignty, look at AGPL alternatives (Plausible/Rybbit/Swetrix/OpenPanel/Databuddy).

No third-party security certifications. GDPR/CCPA/PECR self-attested only. Among directory peers, only Matomo Cloud (ISO 27001), Piwik PRO (full enterprise), Countly (ISO+SOC2) hold third-party certs.

No permanent free Cloud tier — only 14-day trial. Among directory peers with free SaaS: Umami Hobby, GoatCounter Cloud, Aptabase 20K, Databuddy 10K, TelemetryDeck 100K signals, Seline 3K events.

No US data residency option. Hetzner EU-only — for US-only-data customers, look at Fathom (AWS multi-region with US East option).

Best for: indie SaaS founders running on Stripe + Dodo Payments + RevenueCat who want one privacy-first tool for analytics + funnels + Web Vitals + revenue attribution. California-compliance-conscious operators who need GPC honoring (legally enforced under SB-260). Teams that want unlimited websites + team members on every tier.

Real value at $9 entry: all features unlocked — funnels, revenue, Web Vitals, custom events, public dashboards, real-time globe, visitor profiles, custom events. At $19 (100K events): sweet-spot for SaaS at PMF stage. At $79 (1M events): mid-traffic SaaS with revenue tracking enabled.

Not for: sites with strict JS-budget constraints (use Plausible 1KB or TelemetryDeck 0.7KB); enterprises requiring SOC 2 / ISO 27001 (use Piwik PRO or Countly); teams needing US data residency (use Fathom AWS multi-region); teams that prefer self-host or AGPL audit-ability (use Plausible CE / Rybbit / Swetrix / OpenPanel / Databuddy); high-traffic publishers (Visitors $889/25M is premium pricing — Plausible scales flatter).

1. Sign up at visitors.now — 14-day trial, no card.
2. Drop the script in :
`html

`
~7 KB gzipped — note vendor's homepage "<1KB" claim is misleading. 3. Connect Stripe via OAuth in dashboard for revenue attribution. Add Dodo Payments + RevenueCat similarly if used. 4. (Optional) Enable persist mode via data-persist HTML attribute for cross-session visitor identity (requires consent if your jurisdiction triggers ePrivacy).
5. Use Visitors.identify({user_id, email}) for known/logged-in users; Visitors.event('signup', {plan: 'pro'}) for custom events.
6. View 3D real-time globe + visitor profiles + Web Vitals + revenue dashboards. Public read-only sharing available.
7. Use REST API for programmatic access (launched March 2026 — Account API + Project API with 30+ endpoints).

SDK frameworks supported: Next.js, React, Vue.js, Nuxt.js, SvelteKit, Astro, Angular per /docs.

From GA4 + Stripe Dashboard reports. Visitors replaces both with a single dashboard.

1. Export GA4 historical data first (BigQuery or CSV) — Visitors imports nothing from GA4, history starts at install.
2. Install Visitors alongside GA4 for 2-4 weeks. Bot filtering will make Visitors counts ~10-20% lower than GA4 — expected.
3. Map GA4 conversions → Visitors goals via Visitors.event() API.
4. Connect Stripe via OAuth. Existing payments backfill automatically (no metadata pass-through required, unlike Datafast).
5. Drop GA4 + cookie banner — Visitors is cookieless by default with GPC + DNT honoring, so most EU sites can drop the consent banner entirely.
6. Set up Web Vitals dashboard (auto-collected from RUM data) — replaces PageSpeed Insights field-data exports.
7. Funnels can be defined in dashboard from existing custom events.

Caveats: if you depend on GA4's Looker Studio integration, Visitors REST API is read-only at the moment. If you need US data residency, Visitors is EU-only — look at Fathom AWS multi-region.