Litlyx Review (2026)
Italian Apache-2.0 cookieless web + product + UTM marketing analytics with AI chat — Hetzner Germany, €8.99 entry, 48h breach notification
Litlyx is the most permissive-licensed EU privacy-analytics tool — Apache 2.0 throughout. github.com/Litlyx/litlyx (1.7k stars, 405 commits, last push 2026-04-30). Self-host commercially without copyleft obligations — friendlier than Plausible/OpenPanel/Swetrix's AGPL or Matomo's GPL.
Litlyx compliance at a glance
GDPR posture, sub-processors under DPA, per-jurisdiction stance, and encryption — everything a procurement team checks.
Per-jurisdiction posture
Sub-processors (6)
GDPR Art. 28 disclosure — third parties under DPA that may receive data.
● Collected
- URLs visited and page titles
- HTTP referrer + UTM parameters (full UTM module)
- Browser, OS, device type
- Country/region (IP anonymized immediately)
- Custom events with arbitrary properties
- Session-derived metrics (visits, pageviews, time on page, bounce rate)
● Explicitly NOT collected
- IP addresses (used as hash input only, daily-rotated salt)
- Cookies on visitor devices
- Cross-session/cross-day visitor linking (cryptographically blocked by salt rotation)
- Browser fingerprints
Mini 1y / Business 2y / Pro 3y / Business 1M 5y / Business 3M 10y / Enterprise custom. 60-day full purge from backups on account close.
- In transit: HTTPS (Hetzner-managed)
- At rest: Backups 'encrypted and stored securely within the European Union' per DPA
How Litlyx works with AI agents
Tier 2 — AI add-ons — 1 available. Selective AI footprint vs full suite.
Conversational natural-language interface
"Chat with your data" — 24/7 AI data analyst (OpenAI-routed); metered AI messages per pricing tier Source ↗
Model Context Protocol — Claude / Cursor / Codex
Not advertised by vendor
Programmatic AI-agent endpoints
Not advertised by vendor
Anomaly detection / hypothesis / summaries
Not advertised by vendor
Structured export formatted for LLM ingestion
Not advertised by vendor
Strengths & weaknesses
What makes Litlyx worth a look — and where it falls short.
Strengths 8
- Apache 2.0 — most permissive license among directory peers
- EU-only Hetzner Germany + self-hosted MongoDB
- Daily-rotated salt-hash with verbatim cryptographic DPA guarantee
- Funnels included from €8.99 Mini — no upsell wall
- AI chat (OpenAI-routed) in every paid tier
- 48-hour breach notification (stricter than GDPR 72h)
- 60-day full backup purge on account close
- Italian Srl with disclosed registered address
Weaknesses 7
- No permanent free Cloud — only 30-day trial Mini
- No third-party security certs
- DNT/GPC not disclosed
- AI queries sent to OpenAI US (only US data hop on otherwise EU path)
- Single hosting region (Nuremberg DE)
- Founders/leadership not named on website
- No session replay, A/B, error tracking, feature flags, heatmaps
Feature matrix
All 38 verified checks across 4 categories. Hover any row for the editor's note.
Tracking & Reporting 15
- Pageviews & visitors ✓Yes
- Live visitor count ✓Yes
- Top pages report ✓Yes
- Top referrers ✓Yes
- UTM campaign tracking ✓Yes
- Country & city breakdown ✓Yes
- Device, browser, OS ✓Yes
- Bounce / engagement ✓Yes
- Time on site ✓Yes
- Custom events ✓Yes
- Goals / conversions ✓Yes
- Funnels ✓Yes
- Outbound link tracking ~Partial
- File download tracking ~Partial
- 404 / error tracking —No
Privacy & Compliance 9
- Cookieless by default ✓Yes
- No personal data collected ✓Yes
- GDPR-compliant out of the box ✓Yes
- Data hosted in EU ✓Yes
- Data hosted in US —No
- Self-hostable ✓Yes
- Open source ✓Yes
- Data retention period 12
- Bot & spam filtering ~Partial
Setup & Integrations 10
- Script weight (KB) ·
- Single-snippet install ✓Yes
- WordPress plugin ✓Yes
- Proxy / first-party domain ✓Yes
- Public API ✓Yes
- Data export (CSV/JSON) ✓Yes
- Google Search Console connector —No
- Email digests ~Partial
- Slack / webhook alerts —No
- Public shareable dashboard ✓Yes
Pricing & Plans 4
- Free tier exists —No
- Entry price ($/mo) $9/mo
- Price at 100k pageviews $15/mo
- Unlimited sites on entry plan ~Partial
Litlyx vs alternatives
How it compares to the closest 3 rivals on key buyer-decision fields.
Plausible
Privacy-first GA alternative, EU-hosted, simple dashboard
- From$9/mo
- HostingSelf-host ✓
- EU-hostedYes
- CookielessYes
OpenPanel
Open-source bridge web→product analytics — Mixpanel power, Plausible simplicity, $2.50 entry, EU-hosted Sweden
- From$2/mo
- HostingSelf-host ✓
- EU-hostedYes
- CookielessYes
Seline
SaaS-friendly cookieless analytics with funnels, user profiles, and AI chat — flat $14/mo, EU-hosted Germany
- FromFree
- HostingSaaS only
- EU-hostedYes
- CookielessYes
Pricing tiers
Real plans, real numbers — pulled from litlyx.com (verified May 2026).
Trial/30 days
Mini features
- ✓ No card required
$8/mo
10K pv/events
- ✓ 1y retention
- ✓ Limited AI
- ✓ Single member
- ✓ Funnels included
$14/mo
100K
- ✓ 2y retention
- ✓ 50 AI msgs/mo
- ✓ Unlimited domains
- ✓ Team
$29/mo
350K
- ✓ 3y retention
- ✓ 200 AI msgs/mo
- ✓ Unlimited domains
$59/mo
1M
- ✓ 5y retention
- ✓ Unlimited AI
- ✓ White-label
Free/free
Unlimited
- ✓ Apache 2.0
- ✓ Run own MongoDB
- ✓ You manage updates
Tech specs
Stack, repo health, deployment options — for engineers evaluating self-host.
Stack
- Written inTypeScript
- DBMongoDB self-hosted on Hetzner
- HostingHetzner Nuremberg DE
- AIOpenAI (sub-processor)
- EmailBrevo FR
- LicenseApache 2.0
- Min specsMongoDB-backed; per-deployment specs
GitHub github.com/Litlyx/litlyx
- Stars★ 1,712
- Forks108
- Open issues6
- Last commit2026-04-30
Deploy
- · Cloud SaaS
- · Self-host via Docker (Apache 2.0 — most permissive)
Editor review
Independently reviewed by Mark Sutton, cross-checked against vendor documentation. Click any panel to expand.
+ What it does well
Litlyx is the most permissive-licensed EU privacy-analytics tool — Apache 2.0 throughout. github.com/Litlyx/litlyx (1.7k stars, 405 commits, last push 2026-04-30). Self-host commercially without copyleft obligations — friendlier than Plausible/OpenPanel/Swetrix's AGPL or Matomo's GPL.
Italian Srl with disclosed registered address (Viale Tirreno 187, Roma 00141). Hetzner Germany hosting. MongoDB self-hosted on Hetzner (NOT MongoDB Atlas). Daily-rotated salt-hashing of IPs and User-Agents — same family as Plausible/Pirsch but with verbatim cryptographic guarantee in DPA.
Funnels included from €8.99 Mini up — no upsell wall. Plausible gates funnels behind $39 Business; Fathom and GoatCounter don't have funnels at all. Web + product + UTM marketing + SEO + AI chat in one tier ladder.
48-hour breach notification (stricter than GDPR's 72h). 60-day full purge from backups on account close. AI chat baked into the product (OpenAI-routed; quota-gated per tier).
− Weaknesses & gotchas
No permanent free Cloud tier. Only 30-day trial Mini. Compare to Umami Hobby (free SaaS tier), GoatCounter Cloud (free), Counter.dev (PWYW), Aptabase (free 20K), Databuddy (free 10K). Litlyx self-host is free — but you need to run MongoDB.
No third-party security certifications disclosed (no SOC 2 / ISO 27001 / HIPAA). Among directory peers, only Matomo Cloud, Piwik PRO, Countly hold third-party attestations.
No DNT honoring stated in privacy policy. Of directory peers, only Fathom honors browser DNT.
AI chat sends queries to OpenAI in US — adds a US-data-transfer hop on the otherwise EU-only path; mitigated by SCC but worth disclosing.
Single-region (Nuremberg DE) — no US/AP option for latency-sensitive customers.
Founders/leadership not named on website. No /team or /about page; /about returns 404. Corporate transparency below directory peers like Plausible (Marko Saric named) or Fathom (Jack Ellis + Paul Jarvis).
★ Best for
Best for: EU founders / SMBs who want cookieless web analytics + AI chat in one product, billed in euros, with Apache 2.0 self-host as fallback. Solo operators who'd otherwise stitch Plausible + ChatGPT — Litlyx bundles both at €8.99.
Real value at €8.99 Mini (10K pv): small portfolio sites, hobby projects, blogs. Limited AI may feel thin if you actually want chat. At €14.99 Business (100K pv, 50 AI msgs): sweet-spot for B2B SaaS marketing sites and small e-commerce — funnels + AI chat + multiple domains. At €59.99 Business 1M: unlimited AI kicks in here.
Not for: anyone who needs ISO 27001 or SOC 2 evidence (use Matomo or Piwik PRO); teams who need session replay, A/B, error tracking, or feature flags (use OpenPanel, Swetrix, or Databuddy); buyers who want a permanent free Cloud tier (use Umami / GoatCounter / Aptabase / Databuddy); workloads where US data transfer for AI-chat is unacceptable (turn off AI usage or pick Pirsch / Plausible — no AI hop).
⚡ Setup walkthrough
1. Sign up at dashboard.litlyx.com/register (no card, 30-day Mini trial).
2. Add your domain → grab the script tag from the dashboard.
3. Drop the snippet in (any framework: vanilla JS, Next, Nuxt, Vue, React, Astro, Svelte, plus WordPress/Shopify via plugins).
4. UTM-tag your campaign links — Litlyx's marketing module is UTM-driven.
5. Wire up litlyx.event('signup', {...}) for custom events from your front-end.
6. (Optional) Self-host: git clone github.com/Litlyx/litlyx, run via Docker, point your script to your own endpoint via a forwarded data variable.
7. Talk to the AI analyst from the dashboard — quotas reset monthly; queries are sent to OpenAI per DPA.
↔ Migrating from GA4
The cookie-banner removal lift is the obvious win — Litlyx is cookie-free and the privacy-policy explicitly removes the consent-banner requirement. Practical migration steps:
1. Export GA4 historical data first (BigQuery export or CSV) — Litlyx imports nothing from GA4, history starts at install time.
2. Install Litlyx alongside GA4 for 2-4 weeks to cross-check (Litlyx counts ~10-25% lower because no bot inflation, no cross-device joins).
3. Map GA4 conversions → Litlyx custom events (one-line litlyx.event(name, props)).
4. Set up funnels in Litlyx (replaces GA4 funnel exploration).
5. Recreate UTM-based campaign reports — Litlyx documents the 'ethical UTM' approach explicitly. Make sure all paid-traffic links carry consistent utm_source/medium/campaign.
6. Remove GA4 + Google Tag Manager + cookie banner from the site.
7. Update privacy policy: replace GA4 paragraph with Litlyx DPA reference; flag US-AI-transfer if you use the AI chat, or disable AI for full EU isolation.
8. Tell the AI analyst: 'What changed in conversions vs last month?' — replaces hand-built GA4 explorations.
Help & FAQ
Where to get help with Litlyx and the questions buyers email us about.
Support
FAQ (7)
What's the cookieless mechanism?
Daily-rotated salt-hashing of IP + User-Agent. Per DPA verbatim: 'No raw IP addresses are stored. We apply a daily salt to ensure data cannot be linked across sessions or days.' Same family as Plausible/Pirsch/Fathom (NOT referrer-only like Simple Analytics).
Is Litlyx really €4/mo as some directories claim?
No — entry tier is €8.99/mo Mini (yearly billed) for 10K pageviews/events. The €4 figure circulating in some directories is incorrect. OpenPanel still holds the cheapest paid entry in this directory at $2.50/mo for 5K events.
Where is my data stored?
Hetzner servers in Nuremberg, Germany. MongoDB self-hosted (not Atlas) on Hetzner. Per DPA: '100% renewable energy.' Backups encrypted and stored within the EU.
Can I avoid the GDPR cookie banner?
Yes — vendor markets explicitly as 'No More Cookie Banners.' Daily-salt cookieless tracking + EU-only hosting + Italian Srl jurisdiction puts Litlyx in clean GDPR/PECR/CCPA territory. AI chat sends queries to OpenAI US (covered by sub-processor disclosure).
Is Litlyx open-source?
Yes — Apache 2.0 (most permissive license among EU privacy-analytics tools). github.com/Litlyx/litlyx (~1.7k stars, 405 commits). Self-host fully free with own MongoDB.
How does Litlyx AI compare to Seline AI?
Both are conversational AI (you ask, it answers). Litlyx routes queries to OpenAI; Seline does too. Litlyx's AI is gated by msg count: limited Mini / 50 Business / 200 Pro / unlimited Business 1M+. Seline's Pro plan ($14 flat) has higher AI limits. For heavy AI usage, Seline's flat pricing is cheaper than Litlyx's €59.99 Business 1M.
Are there third-party security certifications?
No. GDPR/CCPA/PECR self-attested. 48-hour breach notification (stricter than GDPR 72h). For ISO 27001 / SOC 2 / HIPAA in this directory, only Matomo Cloud, Piwik PRO, or Countly hold third-party certs.