Litlyx
Apache 2.0 ↻ 2026-04-30 Self-host ✓ From $8/mo
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Litlyx Review (2026)

Italian Apache-2.0 cookieless web + product + UTM marketing analytics with AI chat — Hetzner Germany, €8.99 entry, 48h breach notification

🇮🇹 Italy Since 2024 Apache 2.0

Litlyx is the most permissive-licensed EU privacy-analytics tool — Apache 2.0 throughout. github.com/Litlyx/litlyx (1.7k stars, 405 commits, last push 2026-04-30). Self-host commercially without copyleft obligations — friendlier than Plausible/OpenPanel/Swetrix's AGPL or Matomo's GPL.

— Mark Sutton, editor
Litlyx EU privacy-first analytics dashboard with funnels and AI chat
Main dashboard view
Editor score 3.6/5
From $8/mo Cloud + self-host
GitHub ★ 1,712 108 forks · last commit 2026-04-30
Hosting Self-host ✓ EU hosted
Privacy passport

Litlyx compliance at a glance

GDPR posture, sub-processors under DPA, per-jurisdiction stance, and encryption — everything a procurement team checks.

GDPR Compliant EU General Data Protection Regulation EU's omnibus privacy law requiring a lawful basis for processing personal data (consent, legitimate interest, etc.). Applies to anyone handling EU-resident data. Litlyx's posture: Legitimate interest.
CA
CCPA Compliant California Consumer Privacy Act California Consumer Privacy Act — rights for California residents (access, deletion, opt-out of sales). Triggered at $25M revenue or 50k+ CA-consumer records.
UK PECR Compliant UK Privacy and Electronic Communications Regulations UK Privacy and Electronic Communications Regulations sit on top of GDPR specifically for cookies and electronic marketing. PECR Reg 6 governs analytics-cookie consent.
SOC 2 · II Not held SOC 2 Type II SOC 2 Type II — independent audit verifying security/availability controls operate effectively over 6+ months. Standard B2B procurement requirement.
ISO27001
ISO 27001 Not held ISO/IEC 27001 information-security ISO/IEC 27001 — international information-security management standard, certified by accredited bodies on a 3-year renewal cycle.
HIPAA Not held US HIPAA (with BAA) US health-data law requiring a Business Associate Agreement (BAA) for any tool touching protected health information. Without BAA the tool cannot legally process PHI.

Per-jurisdiction posture

🇫🇷
France CNIL No banner Daily-rotated salt-hash + EU-only hosting align with CNIL guidance for analytics. No CNIL-specific endorsement.
France · CNIL Daily-rotated salt-hash + EU-only hosting align with CNIL guidance for analytics. No CNIL-specific endorsement.
🇬🇧
United Kingdom UK ICO / PECR No banner PECR Reg 6 applies to cookies/storage; Litlyx uses neither.
United Kingdom · UK ICO / PECR PECR Reg 6 applies to cookies/storage; Litlyx uses neither.
🇩🇪
Germany TTDSG No banner TTDSG §25 applies to terminal-device storage; cookieless mechanism avoids §25.
Germany · TTDSG TTDSG §25 applies to terminal-device storage; cookieless mechanism avoids §25.
🇮🇹
Italy Garante No banner Italian Garante is strictest EU DPA but Litlyx is itself an Italian Srl subject to Garante directly. Vendor's home jurisdiction.
Italy · Garante Italian Garante is strictest EU DPA but Litlyx is itself an Italian Srl subject to Garante directly. Vendor's home jurisdiction.

Sub-processors (6)

GDPR Art. 28 disclosure — third parties under DPA that may receive data.

Hetzner Online GmbH Server hosting + MongoDB self-hosted (Nuremberg DE) Germany
MongoDB, Inc. DB engine (self-hosted on Hetzner) United States
Stripe, Inc. Payment processing United States
Google LLC Google Auth (login) United States
OpenAI, Inc. AI chat / NLP for in-product analyst United States

Collected

  • URLs visited and page titles
  • HTTP referrer + UTM parameters (full UTM module)
  • Browser, OS, device type
  • Country/region (IP anonymized immediately)
  • Custom events with arbitrary properties
  • Session-derived metrics (visits, pageviews, time on page, bounce rate)

Explicitly NOT collected

  • IP addresses (used as hash input only, daily-rotated salt)
  • Cookies on visitor devices
  • Cross-session/cross-day visitor linking (cryptographically blocked by salt rotation)
  • Browser fingerprints
Data retention

Mini 1y / Business 2y / Pro 3y / Business 1M 5y / Business 3M 10y / Enterprise custom. 60-day full purge from backups on account close.

Encryption
  • In transit: HTTPS (Hetzner-managed)
  • At rest: Backups 'encrypted and stored securely within the European Union' per DPA
DPA Yes · click through
AI & Modern Capabilities

How Litlyx works with AI agents

Tier 2 — AI add-ons — 1 available. Selective AI footprint vs full suite.

AI Chat Available

Conversational natural-language interface

"Chat with your data" — 24/7 AI data analyst (OpenAI-routed); metered AI messages per pricing tier Source ↗

MCP Server Not yet

Model Context Protocol — Claude / Cursor / Codex

Not advertised by vendor

Agent API Not yet

Programmatic AI-agent endpoints

Not advertised by vendor

AI Insights Not yet

Anomaly detection / hypothesis / summaries

Not advertised by vendor

Export for AI Not yet

Structured export formatted for LLM ingestion

Not advertised by vendor

Strengths & weaknesses

What makes Litlyx worth a look — and where it falls short.

Strengths 8

  • Apache 2.0 — most permissive license among directory peers
  • EU-only Hetzner Germany + self-hosted MongoDB
  • Daily-rotated salt-hash with verbatim cryptographic DPA guarantee
  • Funnels included from €8.99 Mini — no upsell wall
  • AI chat (OpenAI-routed) in every paid tier
  • 48-hour breach notification (stricter than GDPR 72h)
  • 60-day full backup purge on account close
  • Italian Srl with disclosed registered address

Weaknesses 7

  • No permanent free Cloud — only 30-day trial Mini
  • No third-party security certs
  • DNT/GPC not disclosed
  • AI queries sent to OpenAI US (only US data hop on otherwise EU path)
  • Single hosting region (Nuremberg DE)
  • Founders/leadership not named on website
  • No session replay, A/B, error tracking, feature flags, heatmaps

Feature matrix

All 38 verified checks across 4 categories. Hover any row for the editor's note.

Tracking & Reporting 15

  • Pageviews & visitors Yes
  • Live visitor count Yes
  • Top pages report Yes
  • Top referrers Yes
  • UTM campaign tracking Yes
  • Country & city breakdown Yes
  • Device, browser, OS Yes
  • Bounce / engagement Yes
  • Time on site Yes
  • Custom events Yes
  • Goals / conversions Yes
  • Funnels Yes
  • Outbound link tracking ~Partial
  • File download tracking ~Partial
  • 404 / error tracking No

Privacy & Compliance 9

  • Cookieless by default Yes
  • No personal data collected Yes
  • GDPR-compliant out of the box Yes
  • Data hosted in EU Yes
  • Data hosted in US No
  • Self-hostable Yes
  • Open source Yes
  • Data retention period 12
  • Bot & spam filtering ~Partial

Setup & Integrations 10

  • Script weight (KB) ·
  • Single-snippet install Yes
  • WordPress plugin Yes
  • Proxy / first-party domain Yes
  • Public API Yes
  • Data export (CSV/JSON) Yes
  • Google Search Console connector No
  • Email digests ~Partial
  • Slack / webhook alerts No
  • Public shareable dashboard Yes

Pricing & Plans 4

  • Free tier exists No
  • Entry price ($/mo) $9/mo
  • Price at 100k pageviews $15/mo
  • Unlimited sites on entry plan ~Partial

Litlyx vs alternatives

How it compares to the closest 3 rivals on key buyer-decision fields.

Plausible

Plausible

Privacy-first GA alternative, EU-hosted, simple dashboard

  • From$9/mo
  • HostingSelf-host ✓
  • EU-hostedYes
  • CookielessYes
OpenPanel

OpenPanel

Open-source bridge web→product analytics — Mixpanel power, Plausible simplicity, $2.50 entry, EU-hosted Sweden

  • From$2/mo
  • HostingSelf-host ✓
  • EU-hostedYes
  • CookielessYes
Seline

Seline

SaaS-friendly cookieless analytics with funnels, user profiles, and AI chat — flat $14/mo, EU-hosted Germany

  • FromFree
  • HostingSaaS only
  • EU-hostedYes
  • CookielessYes

Pricing tiers

Real plans, real numbers — pulled from litlyx.com (verified May 2026).

Trial

Trial/30 days

Mini features

  • ✓ No card required
Mini

$8/mo

10K pv/events

  • ✓ 1y retention
  • ✓ Limited AI
  • ✓ Single member
  • ✓ Funnels included
Business

$14/mo

100K

  • ✓ 2y retention
  • ✓ 50 AI msgs/mo
  • ✓ Unlimited domains
  • ✓ Team
Pro

$29/mo

350K

  • ✓ 3y retention
  • ✓ 200 AI msgs/mo
  • ✓ Unlimited domains
Business 1M

$59/mo

1M

  • ✓ 5y retention
  • ✓ Unlimited AI
  • ✓ White-label
Self-host

Free/free

Unlimited

  • ✓ Apache 2.0
  • ✓ Run own MongoDB
  • ✓ You manage updates

Tech specs

Stack, repo health, deployment options — for engineers evaluating self-host.

Stack

  • Written inTypeScript
  • DBMongoDB self-hosted on Hetzner
  • HostingHetzner Nuremberg DE
  • AIOpenAI (sub-processor)
  • EmailBrevo FR
  • LicenseApache 2.0
  • Min specsMongoDB-backed; per-deployment specs

GitHub github.com/Litlyx/litlyx

  • Stars★ 1,712
  • Forks108
  • Open issues6
  • Last commit2026-04-30

Deploy

  • · Cloud SaaS
  • · Self-host via Docker (Apache 2.0 — most permissive)
Mark Sutton

Editor review

Independently reviewed by Mark Sutton, cross-checked against vendor documentation. Click any panel to expand.

+ What it does well

Litlyx is the most permissive-licensed EU privacy-analytics tool — Apache 2.0 throughout. github.com/Litlyx/litlyx (1.7k stars, 405 commits, last push 2026-04-30). Self-host commercially without copyleft obligations — friendlier than Plausible/OpenPanel/Swetrix's AGPL or Matomo's GPL.

Italian Srl with disclosed registered address (Viale Tirreno 187, Roma 00141). Hetzner Germany hosting. MongoDB self-hosted on Hetzner (NOT MongoDB Atlas). Daily-rotated salt-hashing of IPs and User-Agents — same family as Plausible/Pirsch but with verbatim cryptographic guarantee in DPA.

Funnels included from €8.99 Mini up — no upsell wall. Plausible gates funnels behind $39 Business; Fathom and GoatCounter don't have funnels at all. Web + product + UTM marketing + SEO + AI chat in one tier ladder.

48-hour breach notification (stricter than GDPR's 72h). 60-day full purge from backups on account close. AI chat baked into the product (OpenAI-routed; quota-gated per tier).

Weaknesses & gotchas

No permanent free Cloud tier. Only 30-day trial Mini. Compare to Umami Hobby (free SaaS tier), GoatCounter Cloud (free), Counter.dev (PWYW), Aptabase (free 20K), Databuddy (free 10K). Litlyx self-host is free — but you need to run MongoDB.

No third-party security certifications disclosed (no SOC 2 / ISO 27001 / HIPAA). Among directory peers, only Matomo Cloud, Piwik PRO, Countly hold third-party attestations.

No DNT honoring stated in privacy policy. Of directory peers, only Fathom honors browser DNT.

AI chat sends queries to OpenAI in US — adds a US-data-transfer hop on the otherwise EU-only path; mitigated by SCC but worth disclosing.

Single-region (Nuremberg DE) — no US/AP option for latency-sensitive customers.

Founders/leadership not named on website. No /team or /about page; /about returns 404. Corporate transparency below directory peers like Plausible (Marko Saric named) or Fathom (Jack Ellis + Paul Jarvis).

Best for

Best for: EU founders / SMBs who want cookieless web analytics + AI chat in one product, billed in euros, with Apache 2.0 self-host as fallback. Solo operators who'd otherwise stitch Plausible + ChatGPT — Litlyx bundles both at €8.99.

Real value at €8.99 Mini (10K pv): small portfolio sites, hobby projects, blogs. Limited AI may feel thin if you actually want chat. At €14.99 Business (100K pv, 50 AI msgs): sweet-spot for B2B SaaS marketing sites and small e-commerce — funnels + AI chat + multiple domains. At €59.99 Business 1M: unlimited AI kicks in here.

Not for: anyone who needs ISO 27001 or SOC 2 evidence (use Matomo or Piwik PRO); teams who need session replay, A/B, error tracking, or feature flags (use OpenPanel, Swetrix, or Databuddy); buyers who want a permanent free Cloud tier (use Umami / GoatCounter / Aptabase / Databuddy); workloads where US data transfer for AI-chat is unacceptable (turn off AI usage or pick Pirsch / Plausible — no AI hop).

Setup walkthrough

1. Sign up at dashboard.litlyx.com/register (no card, 30-day Mini trial).
2. Add your domain → grab the script tag from the dashboard.
3. Drop the snippet in (any framework: vanilla JS, Next, Nuxt, Vue, React, Astro, Svelte, plus WordPress/Shopify via plugins).
4. UTM-tag your campaign links — Litlyx's marketing module is UTM-driven.
5. Wire up litlyx.event('signup', {...}) for custom events from your front-end.
6. (Optional) Self-host: git clone github.com/Litlyx/litlyx, run via Docker, point your script to your own endpoint via a forwarded data variable.
7. Talk to the AI analyst from the dashboard — quotas reset monthly; queries are sent to OpenAI per DPA.

Migrating from GA4

The cookie-banner removal lift is the obvious win — Litlyx is cookie-free and the privacy-policy explicitly removes the consent-banner requirement. Practical migration steps:

1. Export GA4 historical data first (BigQuery export or CSV) — Litlyx imports nothing from GA4, history starts at install time.
2. Install Litlyx alongside GA4 for 2-4 weeks to cross-check (Litlyx counts ~10-25% lower because no bot inflation, no cross-device joins).
3. Map GA4 conversions → Litlyx custom events (one-line litlyx.event(name, props)).
4. Set up funnels in Litlyx (replaces GA4 funnel exploration).
5. Recreate UTM-based campaign reports — Litlyx documents the 'ethical UTM' approach explicitly. Make sure all paid-traffic links carry consistent utm_source/medium/campaign.
6. Remove GA4 + Google Tag Manager + cookie banner from the site.
7. Update privacy policy: replace GA4 paragraph with Litlyx DPA reference; flag US-AI-transfer if you use the AI chat, or disable AI for full EU isolation.
8. Tell the AI analyst: 'What changed in conversions vs last month?' — replaces hand-built GA4 explorations.

Help & FAQ

Where to get help with Litlyx and the questions buyers email us about.

Support

HoursAsync (Italian Srl)Europe/Rome (UTC+1/+2)
ChannelsEmail
LanguagesEnglish, Italian
Response SLA~48h

FAQ (7)

What's the cookieless mechanism?

Daily-rotated salt-hashing of IP + User-Agent. Per DPA verbatim: 'No raw IP addresses are stored. We apply a daily salt to ensure data cannot be linked across sessions or days.' Same family as Plausible/Pirsch/Fathom (NOT referrer-only like Simple Analytics).

Is Litlyx really €4/mo as some directories claim?

No — entry tier is €8.99/mo Mini (yearly billed) for 10K pageviews/events. The €4 figure circulating in some directories is incorrect. OpenPanel still holds the cheapest paid entry in this directory at $2.50/mo for 5K events.

Where is my data stored?

Hetzner servers in Nuremberg, Germany. MongoDB self-hosted (not Atlas) on Hetzner. Per DPA: '100% renewable energy.' Backups encrypted and stored within the EU.

Can I avoid the GDPR cookie banner?

Yes — vendor markets explicitly as 'No More Cookie Banners.' Daily-salt cookieless tracking + EU-only hosting + Italian Srl jurisdiction puts Litlyx in clean GDPR/PECR/CCPA territory. AI chat sends queries to OpenAI US (covered by sub-processor disclosure).

Is Litlyx open-source?

Yes — Apache 2.0 (most permissive license among EU privacy-analytics tools). github.com/Litlyx/litlyx (~1.7k stars, 405 commits). Self-host fully free with own MongoDB.

How does Litlyx AI compare to Seline AI?

Both are conversational AI (you ask, it answers). Litlyx routes queries to OpenAI; Seline does too. Litlyx's AI is gated by msg count: limited Mini / 50 Business / 200 Pro / unlimited Business 1M+. Seline's Pro plan ($14 flat) has higher AI limits. For heavy AI usage, Seline's flat pricing is cheaper than Litlyx's €59.99 Business 1M.

Are there third-party security certifications?

No. GDPR/CCPA/PECR self-attested. 48-hour breach notification (stricter than GDPR 72h). For ISO 27001 / SOC 2 / HIPAA in this directory, only Matomo Cloud, Piwik PRO, or Countly hold third-party certs.